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Why Link Building is Becoming More of Content Marketing

| January 24, 2012 More

Has link building turned into content marketing? That’s the buzz on the webinars at the moment. So – what is content marketing and how do you do it? 

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Baiting Your Hook

Content marketing is just another term for link baiting when all is said and done. You create outstanding content and people start to link to you because your content is so compelling. Remember, this is not just articles we are talking about here. In fact, the market for articles – which are stuffy and pretty obviously invalid even if they are interesting – ought to be slipping away as social media really takes hold. Blog posts and social media conversations are where you are going to make your links come alive, so start thinking about what you are putting in your blog. 

Are You Original?

Probably not, not even if you think you are. Whether you employ an external copywriter to do your blogging for you (which requires either an exhaustive knowledge of your own industry or a remarkable facility for re0writing other people’s content so it looks brand new), or do it yourself – there is very little you can say that will be wholly original. From the point of search engines, you simply need to be original in terms of word choice and order. In terms of human users you have a much bigger problem – saying something fresh, a lot.

See here’s the big problem with all content creation – if you want it to have an effect it has to be repetitively original – and by that I mean it needs to sound fresh, say something unique, and be created on a horrifyingly regular basis. 

The Bright Side

So what are you going to do? On the one hand you can spend hours every day writing your own blogs, which will generate a load of followers for you because you are the expert in your field; and on the other you can employ someone else to do it, which as noted gives you the quantity without a guaranteed quality.

Look on the bright side. You’re a figure of influence in your industry, so put that influence to good use. Get into the habit of writing one blog post per day at the end of your day, say, so it’s the last thing you do. You’ll find that the act of writing your blogs frees your mind to think more clearly about your industry and the issues affecting it – which will result in a series of properly interesting post that attract the attention you want them to. 

What’s the Difference Between Link Building and Content Marketing?

If there is a difference it is simply one of emphasis on social media rather than on more traditional streams of SEO endeavour. Practical upshot – no difference, just another buzzword to get used to. And as we are all moving firmly into the arena of social media marketing there isn’t really even a need to talk about the old stuff any more. So: content marketing is the new link building just like social media is the new internet. Let’s get used to it and move on. 

The Revolution is Now

You are no longer a link builder. You are a link creator. And you do that by having the best – i.e. the snappiest, most pithy and informative – under your control. So actually the march of internet progress has left us exactly where we were three years ago. Content is still king and however much you hate that phrase you are going to have to learn to love it. The revolution is the same revolution that has been going on ever since we stopped pumping billions of fake tags into our HTML and started trying to engage with our end users. Create the best content you can as much as you can and the links will create themselves.

About the Author

RP is a Freelance and Staff writer who writes informative & creative articles for various Search engine optimisation company and Technology communities. Her expertise are in writing articles related to technology, PPC, internet marketing etc.

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Category: SEO

About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (17)

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  1. Carl

    Both are quite similar, but with slight difference. Let’s say that content marketing apply more for blogs that regular websites and shops. However it is good to implement every possible element of online marketing for every web project.
    Carl recently posted..On the WhiteboardMy Profile

  2. Jass from Mix Twist

    After the content is king the art of link building needs content marketing. Making links with duplicate content can make our website on the top for SE for some time.
    Jass recently posted..How to Improve Your Search Engine Ranking by Reducing Competition?My Profile

  3. Greg says:

    Link creator – this is a nice, solid term.
    Greg recently posted..Bagudvendt autostol på forsædet – sikkert?My Profile

  4. Jason from Tenant Loans

    The old cliché content is king returns! There really is no getting away from the fact that good, powerful content beats all other methods. I like the term ‘link creator’, I think its a better representation of SEO and backlinking of today.

  5. Amit Shaw

    Thanks RP for sharing this with us. It really useful tips. Every blogger should after writing a quality blogging we should do link build thing which is best way to get visitors. Thanks
    Amit Shaw recently posted..Best Tips to Raise Traffic For Your WebsiteMy Profile

  6. Manish

    Content marketing is one of the best and superb link building tactic. I love content based link building and it is worth doing it. So every blogger must concentrate on making a quality content to get more links and that too naturally.

  7. Jasmine from Top Web Hosts says:

    Link building and content marketing are quite similar. But, content marketing takes more time and is more difficult, it should be the desired method to build more quality links.
    Jasmine recently posted..Bluehost Web Hosting SupportMy Profile

  8. Ileane

    When I first heard the term content marketing I got worried that I was missing something. Then when I found out more about it, I realized I’ve been doing this for years. Yes, I agree it’s a nice buzzword that we need to get used to. Thanks!
    Ileane recently posted..Podcasting Gear and Ms. Ileane Speaks on iTunesMy Profile

  9. Gmat Coach says:

    Link building is a difficult excercise and takes time. The organic results are still influenced by back-links. If you write a quality content people will automatically link to you. I don’t believe in this strategy. Quality content is just one part of the puzzle. You should proactively use other means to make it popular as well.

  10. Lewis Newton says:

    Yeah! Content Marketing are the most effective way of Link Building now a days as what Google Pandas releases their new update….
    Lewis Newton recently posted..Anti Aging ExposedMy Profile

  11. Ann from Debt Advice

    Hi Shiva,
    Very interesting take on social media and content. I completely agree with one difference. Don’t you feel that social media is simply making blogging more personal? Also, I think it is taking some of the power away from the search engines and putting it back into the hands of the people.
    Ann recently posted..Should I Borrow from 401K to Pay Credit CardsMy Profile

  12. kiki says:

    google love unique content, you can on page one for it with only 2 backlink. i was see on seao guru website.

  13. DiNaRa says:

    It means that to build a link right now is not only write some silly stuff, but to be very relevant and to be in tune with the general mood of the place where you want to leave a link. So I can assume that lin building process is getting harder then.

  14. Sappy says:

    Thank you very much.I actually did not know this side of the coin.

  15. Content is really the king of SEO. If you don’t worry about what search engines is searching for. Just work on your website loyally and you will reap benefits out of it. Thanks for sharing the info

  16. Samuel

    I agree. The social signals will be more and more important
    Samuel recently posted..How To Write A Good Article!My Profile

  17. Kim Falidan says:

    I don’t agree with you.

    Link building is still a matter of creative work combined with hard work (traditional link building).

    When i say traditional, i mean that you need to build links like you can from a perspective of your competitors link profile.

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