Any link builder or SEO worth their salt has implemented some sort of guest posting program in hopes of building natural backlinks. The general practice for link building and guest posts is to have an author bio at the bottom of the post with a link pointing back to site that is being optimized, and this is fine… but here are some tricks and tips to get more link juice from you guest blogging endeavors.
Share the Link Building Love
Guest posters working for a link building firm are so focused on getting the link for their client or for their own site that they typically just bust out an article, slap on an author bio, and call it good. This looks fishy to editors who want to pass on the best information to their readers. Link to articles or studies you cite, relevant leaders in the industry for more information, and link to internal pages on the editor’s site. This shows you’re not only concerned with getting your link, but helping everyone else out as well.
Shoot for Content Links
Bio links are fine and dandy, but in content links pass on more link juice to your site in question. Many editors clearly state that in content links must be worthwhile to the reader, and this is why deep links to a blog post or resource on your site are often best used for attempting to get an in content link. If you’re using the first bit of advice and linking to multiple sources, not just your site, it becomes a lot easier to slip in a content link to your site.
Get “Fake” Content Links
For sites who don’t allow in content links at all I’ve found a good strategy is to move the author bio to the top – directly underneath the title – and in fact, I submit all of my articles with the bio at the top. This still looks natural and Google actually views those links as content links above the fold, which is great for passing on link juice. If the editor moves the bio to the bottom then no harm, no foul. You’re right back where you started.
Mix It Up
If you are able to get a few links rather than just one, make sure you are varying the anchor text and where the link is pointing to. For best results; link to multiple landing pages that you want to rank, and relevant deep links, with constantly changing anchor texts to create a diverse link portfolio that benefits the entire site.
Don’t Over-Do It
It can be tempting to try and load up an article full of links, but this looks spammy and any self-respecting editor will quash your dreams of publication faster than you can press a submit for review button. It also looks spammy to Google’s crawlers and algorithm, so on the off chance it does get published it could end up hurting you in the long run.
Link building through guest posts can be an arduous task, so use these tips to get the most link juice out of every post.