Google is a word which is known to even a two year old kid. In the internet era, where all information you need is posted on the web SEO plays a vital role. SEO stands for search engine optimisation. As the name suggest it basically deals with improving the prominence of your site. There are millions of web pages for one single word you type in a search engine. Hence it becomes even more important as a site owner to make the server noticeable.
SEO update the website by editing the HTML and the content of it. The key things kept in mind while editing are mostly working of search engines, keywords typed for searching and preferred engine by the customer. There are many companies who offer to design the websites completely so that the volume and traffic quality is improved on the website. The main two techniques which categorize SEO are as follows.
- White hat SEO: The accurate technique which uses ethical ways of designing the website. The main focus is on human audience and hence rules are obeyed.
- Black hat SEO: Unethical technique not focussing on human audience. Forceful strategies directing only towards search engines. The sites are usually banned after some time.
Achieving top ranking in a search engine such as Google, yahoo, Bing, msn etc. is not an easy job. Many key things should be kept in mind while designing the website. Few advices regarding this are given below.
- Multiple domains are good when there is a lot of information on different topics.
- Usage keyword in domain helps in highlighting the website effectively.
- Correct TLD with regard to the geographical area is important to categorize your domain. This keeps you region specific priority.
- Have sub sections containing the key words.
- Build many links and give titles to the links. This helps the search engine to recognise your web page better.
- Site map or navigation system is important. Helps the search engine to find your domain easily.
- Highlight your keywords. Bold them to make it easily visible.
- Good content is must. Distinctive and well written content fetch you readers.
Tips mentioned above helps to make the web site listed in first few options of the search engine. Following them will help you popularize your page.
Sarvesh is a professional copywriter and reviews different products like profit siege, a money making product developed by paypal former employee Steven Rounds and auto content cash, an auto blogging software capable of generating monthly passive income.
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