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What is SEO? – Some Basic SEO Tips

| May 24, 2011 More

Google is a word which is known to even a two year old kid. In the internet era, where all information you need is posted on the web SEO plays a vital role. SEO stands for search engine optimisation. As the name suggest it basically deals with improving the prominence of your site. There are millions of web pages for one single word you type in a search engine. Hence it becomes even more important as a site owner to make the server noticeable.


SEO update the website by editing the HTML and the content of it. The key things kept in mind while editing are mostly working of search engines, keywords typed for searching and preferred engine by the customer. There are many companies who offer to design the websites completely so that the volume and traffic quality is improved on the website.  The main two techniques which categorize SEO are as follows.

  • White hat SEO: The accurate technique which uses ethical ways of designing the website. The main focus is on human audience and hence rules are obeyed.
  • Black hat SEO: Unethical technique not focussing on human audience. Forceful strategies directing only towards search engines. The sites are usually banned after some time.

Achieving top ranking in a search engine such as Google, yahoo, Bing, msn etc. is not an easy job.  Many key things should be kept in mind while designing the website. Few advices regarding this are given below.

  • Multiple domains are good when there is a lot of information on different topics.
  • Usage keyword in domain helps in highlighting the website effectively.
  • Correct TLD with regard to the geographical area is important to categorize your domain. This keeps you region specific priority.
  • Have sub sections containing the key words.
  • Build many links and give titles to the links. This helps the search engine to recognise your web page better.
  • Site map or navigation system is important. Helps the search engine to find your domain easily.
  • Highlight your keywords. Bold them to make it easily visible.
  • Good content is must.  Distinctive and well written content fetch you readers.

Tips mentioned above helps to make the web site listed in first few options of the search engine. Following them will help you popularize your page.

Sarvesh  is a professional copywriter and reviews different products like profit siege, a money making product developed by paypal former employee Steven Rounds and auto content cash, an auto blogging software capable of generating monthly passive income.


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Category: SEO

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Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (46)

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  1. Coal Reports says:

    This is such an amazing article and many people who are into SEO and other forms of online marketing will surely benefit from this.

  2. Pankaj Gupta

    On Page & Off page optimization is also important.
    Pankaj Gupta recently posted..Hostgator India – Hostgator Started Hosting in India for Indian PeopleMy Profile

  3. Karoline says:

    I swear there’s a lot of sites using black hat SEO out there…
    Karoline recently posted..En anden måde at finde en billig 4-stjernet ferie påMy Profile

  4. Cataweb says:

    Offpage factors are the most challenging SEO determinants to manipulate. Poor offpage SEO will just undermine valuable and keyword-rich content.

  5. Stephen says:

    I’ll add write a lot of content, it’ll always help !
    Stephen recently posted..Le test du virus Pandanarol sur les animauxMy Profile

    • Hey Stephen, lemme add to your point.. not just a lot of content, but useful, informative and updated content. The world is undergoing rapid changes, we need to provide articles with latest info in them..

  6. Salman

    great article on basic SEO tips
    Salman recently posted..Samsung Chat- WiFi Qwerty PhoneMy Profile

  7. shyam jos says:

    “all in one seo’ plugin is a must have plugin for beginners
    shyam jos recently posted..Top 5 budget android phonesMy Profile

  8. Edgar says:

    These days Google is getting tougher and tougher. After the last Panda update, many websites has been wiped out from the SERPs. So you better use natural SEO to gain a consistent, solid and long term ranking.
    Edgar recently posted..Benefits of project management coursesMy Profile

  9. George says:

    I’m a newbie in this blogging field and need some knowledge of SEO work. Found here a lot of knowledge, specially the brief explanation of Black Hat and White Hat SEO terms. Thanks.
    George recently posted..Antibiotics for Kidney InfectionMy Profile

  10. Riya

    Basic points for the search engine optimization of any site.
    Riya recently posted..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily UpdatedMy Profile

  11. Freebiesbuzz

    Thanks, it include some great introduction of seo..thanks for sharing with us..
    Freebiesbuzz recently posted..Official Premium 31 Days to Build a Better Blog GiveawayMy Profile

  12. daniel says:

    Its a very good information on seo .but we need more info on onpage optimization.


  13. raverture from personalized wedding favors says:

    I didn’t receive intensive trainings before I started doing SEO. I just learned in on the process. And by reading your articles, you have given me additional knowledge in various aspects of SEO and you let me understand what it is all about. Thanks.

    raverture’s last blog ..Wedding Favors: Practical vs. Expensive

  14. When I was a beginner, I had to learn everything about SEO piecemeal. If there had been an article with a mashup of other articles that could cover the basics, all in one place? That would have made life so much easier.

    Delena Silverfox recently posted..Magic Cabin Coupon CodeMy Profile

  15. Alan says:

    This is good brief introduction of SEO, actually, I would rearrange the bullet points and highlight the most important one. I think content and link building are most important part of SEO, but those need to go hand in hand with competitor analysis and on-page optimization.

  16. Jessica says:

    I must say these are great SEO tips and advices. Great to help SEO beginners like myself. Thanks for the sharing, Shiva!
    Jessica recently posted..HostGator New Office and HostGator Account ManagerMy Profile

  17. well said.. Using the keywords in image alt tags are also good SEO technique.

  18. Hulbert Lee says:

    Hi Shiva, thanks for the article on SEO. I am just starting to get into it, and I found that I agree with a lot of what you have written here to help make a page more popular in the search engines. Good stuff and keep up the nice work.

  19. Priya says:

    hey hi….. Thanks for the Article on SEO, Got the information about SEO, but need more clearly….

  20. Stan says:

    Everything matters in SEO, from design though meta tags, back links and even images. All operations is SEO need to be performed properly and consistently.

  21. After recent update you have to be more observant of the content you provide on your site. Providing you do well rounded SEO taking everything into account with on page and off page linking factors you should have any trouble getting into the search engines.

  22. Nick says:

    After the Panda update i have found content to be the most important factor for SEO by a mile.
    Nick recently posted..Watchdog Task ManagerMy Profile

  23. Valerie says:

    Some good tips Shiva and with Google always evolving good content is very important.
    Valerie recently posted..Diettogo Promo DiscountMy Profile

  24. I’m new in SEO and this was so helpful to me to get some quick and effective ideas on how to improve my website rankings. Thanks for sharing.

  25. David Jenyns says:

    You also have to remember that time is equivalent to money, especially when it comes to doing even these basic SEO tips. If you can handle to manage multiple blogs and websites all by yourself then that would be fun.

    But if you are going to do all these tasks on your own then it is best to really dedicate time for you to do these SEO basic tips. This goes especially for those who have multiple domains to maintain.
    David Jenyns recently posted..How To Sell Melbourne Cricket Ground Seating – Step By StepMy Profile

  26. braintory says:

    I’m happy I found this blog, I couldn’t discover any info on this subject matter prior to. I also run a site and if you want to ever serious in a little bit of guest writing for me if possible feel free to let me know, i\’m always look for people to check out my site. Please stop by and leave a comment sometime!

  27. Roman says:

    Simple & right! Great tips, that will help for any new SEO-specialist!

  28. marv says:

    I like this kind of post! This post might help people understand what SEO is. Thanks for this post. :)

  29. Nawaz says:

    Seo is the name of the link building and then focus on the ways of link building either they ethical or unethical.
    Nawaz recently posted..Fantastic Sams Coupons PrintableMy Profile

  30. Robert says:

    Very basic but very useful guide. I mean that SEO is pretty simple, but require a lot of work and many different strategies.

  31. Search Engines give importance to unique content. You need to have unique content on your website if you want to gain higher SEO rankings on search engines.

  32. GRE Test says:

    A short but with some new useful and effective SEO Tips. Thanks Shiva for your experienced and researched post.
    GRE Test recently posted..GRE Verbal Test 2 AnwersMy Profile

  33. this is a big big topic . it cannot be covered in one page , and no one can learn it in one day
    Iphone 4 Jailbreak recently posted..Moscone Centre Gets Ready before the Grand EventMy Profile

  34. Zohan from says:

    keyword in domain name i..e exact match domain can save tons of hours of frustration of seo.its damn easy to rank with that ;l-)

  35. Rothman says:

    I’d like to add that links from authoritative sites (Search for High PR sites) get more weight than low authority sites.

    Does bolding the text really add to the SEO? I believe it is just a myth.

  36. Nice tips for SEO..
    But be careful about off Page optimization as this is more important now
    gaurav chaudhary recently posted..programming questions in javaMy Profile

  37. Torn says:

    Wonderful expalnitaon of facts available here.

  38. ellen says:

    Basic search engine optimization is very important when improving the visibility of your website.Over time, the SEO has changed and there are
    a lot of tecniques that are very useful to double the effort to be on top search engine rankings.

    I agree with Pankaj that on page and off page optimization are very
    necessary so that your website will be on the top. Just like shyam, I’m using All in One SEO Pack Plugin on optimizing the website.
    ellen recently posted..Why SEO is Important?My Profile

  39. Jane says:

    This is very informational. Thanks for a great post.

  40. this was so helpful to me to get some quick and effective ideas on how to improve my website rankings which makes it so very information and Wonderful explanation of facts Thanks for sharing.

  41. jay says:

    Black hat seo might give you the highest ranking but for what purpose if after some time your site will be banned from multiple search engines.

    I would rather suggest having the white hat since its for the longer run. poeple wont be annoyed as well when you were using the technique by the rules.

  42. renee says:

    Being an SEO specialist is not that easy task, you should have a deep knowledge of keyword research. This includes knowing how to classify most productive keywords for client sites.
    An SEO specialist should be very keen in using keywords and in finding websites that are most visited by internet savvy people. This topic is very informative for specialists with less experience and needs a deep knowledge on how it works.

  43. belan says:

    with the google panda update, what effective seo technique that can still be use?

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