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Find Out How To Use Site Acceleration And SEO As Part Of A Successful Online Marketing Campaign

| December 30, 2011 More



Find out how to use site acceleration and SEO as part of a successful online marketing campaign. Increase eCommerce revenue from a trickle to a stream!

I’ve worked in online marketing for over a decade and a lot’s changed since 2000. Back then, search engine had only been widely used for a few years and many people still used the AOL portal and hyperlinks almost exclusively to find new sites. There was no social media, no site acceleration, and banner ad placements were often the result of bilateral negotiations between the publisher and the advertiser’s marketing department. The result was highly targeted ads directed at niche demographics who were already interested in the product, and this has continued today but with even more specific targeting.

As a result, online marketers have continued to have trouble getting people who haven’t even heard of their product to progress down the sales cycle even though they’ve continued to do a great job at converting leads who’ve progressed pretty far down the sales funnel into sales. That’s why I’m sharing a few techniques that online marketers can use to generate more potential leads and also funnel those early potential leads into leads and sales.

SEO: Make sure people can find you on a search engine

SEO, or search engine optimization, is optimizing your website for ranking highly on Google and other search engines. It’s a big part of almost every online marketing campaign since about 3/4ths of landings begin with a search engine query.

On-site SEO

This involves creating text content for your website and writing it in a way so that it shows up high on search engine results. For example, if you want to make a landing page about “cheap travel coupons”, then you should make a page with “cheap travel coupons” in the URL and the title, and then use the phrase “cheap travel coupons” (you can break it up a few times if the words are nearby each other) four or five times within the first two hundred words of your page. Make the landing page around a thousand words. However, it’s still unlikely to show up high on Google unless you do some off-site SEO.

Off-site SEO

This is basically building links to your pages, since search engines rank sites with lots links higher than sites without many links. If you have a page about “cheap travel coupons” then you want to build links to your landing page using the anchor text “cheap travel coupons” and make sure that the links aren’t nofollow. A “nofollow” rel attribute tells search engines to not follow a link and therefore not count it as a backlink for the purposes of search engine rankings.

Hire experts

Many inexperienced marketers make the mistake of hiring an outsourced SEO company to build backlinks for them because they offer cheaper rates. However, overseas writers are usually poor English speakers and thus can only get backlinks on low-quality spam blogs and forums. They also usually have good initial results since they can pump out links pretty fast, but eventually Google catches on and removes your site from its search index because you have too many links from low-quality spam sites. Your site will stay hidden from Google results until you remove the shoddy links, which could take months. How many potential leads are you going to get if nobody can find your site on Google?

Site acceleration

Once you’ve hired a good SEO company that gets you high-quality links on good websites, you can start focusing on how to keep people who’ve found your site there long enough. One of the most overlooked aspects in determining whether or not people leave your site shortly after landing is how fast it loads. Most potential leads are lost within eight seconds of landing so a fast-loading site can be the difference between whether your marketing site flounders or shines.

Load faster with multiple local servers

Normal websites are hosted on one server, which means that somebody in New York has to wait for a server in San Francisco to send them the website’s content across the entire United States, where there’s many points of failure that could cause your site to load slowly. However, accelerated sites are hosted on multiple servers so that people in New York receive your website from a server in New York, and people in San Francisco receive it from a server in the Bay Area.

SEO bonus

Site acceleration also helps your site show up high on search engine results because Google and other search engines favor sites that load quickly. Video loading times can be a particularly big problem for many websites, so good site acceleration services like MaxCDN inject the videos into your website from separate high-speed local servers so that they don’t weigh down your load time.


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Category: Affiliate Marketing

About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (24)

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  1. Albert from social networking websites
    Twitter:
    says:

    I’ve heard about MaxCDN various time and I regret that I’ve lost their black Friday sale!

    Do you know any free solutions?? At moment I try to boost my site by following Google guidelines founded on their webmaster tools
    Albert recently posted..Al-Waleed tweets in Arabic with 300 millionMy Profile

  2. Carl
    Twitter:
    says:

    The first part is obvious on-page and off-page optimization have to go hand in hand. About website speed, there are many advanced ways to achieve better speed. CDN is a good idea, but pretty much depends on the website. Using multiple servers is advanced way, however it is very difficult to be done, especially for membership websites. There is a new trend which is related to NoSQL databases which are handling much faster with requests.

  3. donna young says:

    Very helpful information. One of the things I also learned about SEO based on an article I read, people should not focus too much on the meta tags but more on the title and the description tags. But I certainly agree with you, on this day and age, there is much pressure to learn and be good at SEO to be successful in marketing online.
    donna young recently posted..United Airlines Credit Card Review: No Annual Fee First Year OfferMy Profile

  4. goa carnival says:

    Yes you are right if we want to get good response form website then we should some important things keep in mind like page loading time of website and from where we are taking SEO services they really provide us good backlinks or not.
    goa carnival recently posted..Goa Carnival 2012My Profile

  5. Once you’ve hired a good SEO company that gets you high-quality you need to completely making good stuff if you want get good response from website then we should hard working and manually so we achieved and success business point of view is we need page loading so Setting of the loading is higher operative care is the thing, that’s it. Thanks
    William Anderson recently posted..motivation blogMy Profile

  6. Assaf from Practical Cures says:

    There is no doubt that loading speed is a factor in ranking (at least with Google) but the solution should be tailored to the site’s needs. What solution to go with depends on the potential traffic volume that a specific site has. In addition, a move to a better hosting plan like from shared to dedicated server, might be enough for some sites.
    Assaf recently posted..Kollagen Intensiv™ Downsides and AdvantagesMy Profile

  7. Pankaj says:

    Very helpful information. One of the things I also learned about SEO based on an article I read, people should not focus too much on the meta tags but more on the title and the description tags. But I certainly agree with you, on this day and age, there is much pressure to learn and be good at SEO to be successful in marketing online.

  8. Marcozian says:

    Hey Shiva,

    Great summary article. Speed is something we look at all the time. And it is still unbelievable how many clients not only insist but choose to go against your counsel regarding forced watch video sites. It’s like battling your the hand that feeds you. I’ve been a social media expert and Producer for a long time and I’ll never get why clients “always” think that their site is different and that they really need that forced video.

    @Donna I know the feeling about meta tags. But I always use them simply because its good practice. However, with that said. Although I know there is no direct benefit from Meta Tags. I believe there is much ancillary benefit from having them. Does anyone agree?

  9. Yentl says:

    I had no idea that the load time of your site has an influence on your google ranking ( for Alexa ranking it ofcourse has, as Alexa gives a ranking on that). So thanks for showing that to me.

    One question, can you give any tips on how to set up multiple local servers?
    Yentl recently posted..Alena Seredova – WAG Gianluigi BuffonMy Profile

  10. My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?

  11. John C. Tran
    Twitter:
    says:

    Thank you Shiva for the wonderful article. In addition to SEO to increase traffic, sites should definitely look at site load times. Sometimes websites are content or application-heavy and without a CDN this can result in poor web performance and a slow end-user experience, which can have an effect on search results.

    Best,

    John C. Tran
    Marketing Manager, CDNetworks

  12. wow… it’s really an awesome job… keep it up and try to give more and more information regarding all those topics …. :)

  13. Debajyoti Banerjee
    Twitter:
    says:

    MaxCDN with W3TotalCache is a good choice for site speed. Another excellent combination is HyperCache + DBCache Reloaded Fix + WP-Minify. Also server side gZip enabling and eAccelerator can help increasing the site speed a lot. Don’t forget to check Google’s page speed online.
    Debajyoti Banerjee recently posted..Website Content Strategy Framework – Part 2My Profile

  14. bashir says:

    Sometimes websites are content or application-heavy and without a CDN this can result in poor web performance and a slow end-user experience, which can have an effect on search results.

  15. william says:

    If seo take effect , why people use adword marketing campaign?

  16. Floppy Drive says:

    I agree with willaim If seo take effect , why people use adword marketing campaign?

  17. blogit says:

    I want to challenge William and tell him that the SEO factor is a good bet for that website but you cannot be able to optimize all the best keywords so that is why we use the ad words to target those keywords

  18. It was quiet an impressive article. It was great to know about the MaxCDN. It is true that videos wigh down the site and thus it becomes difficult for them to crawl faster on search engines. MaxCDN will be really very helpful in this regard.

  19. DiNaRa says:

    I wan to thank you about the explanation about the site acceleration and its importance in SEO and as far as I remember Google includes the site’s speed as one of the factors that influence the page rank of the site.

  20. Thanks for suggestion,
    I will Try to write an article on it in future.
    Thanks.

  21. Honey says:

    Very cooperative information. One of the things I also learned about SEO based on an article I read, people should not edge too much on the meta tags but more on the title and the description tags. But I certainly agree with you, on this day and age, there is much concern to learn and be good at SEO to be booming in promotion online.

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