Top 10 Ways To Market Your Product In Facebook
Facebook has an enormous potential which every business needs to have information of and experience it. What are markets and the different types of marketing are the first lessons a student comes across in his marketing subject. With the increase in growth of internet usage almost everyday, online marketing is ranked as No:1 and is the most preferred type of marketing for all businesses. Breaking down online marketing further, Facebook marketing is gaining popularity among businesses. Facebook is well-known for connecting people, making friends and socializing. On the other hand, Facebook reaches out to the business community by giving them opportunities to promote/sell their products and reach online customers.
Here, I would like to share 10 ways to market your product in Facebook -
Focus on Facebook Page
1. Facebook Page: The first and the easiest tip is to create a Facebook Page for your brand. You need to create an attractive page which is more than the standard one. The page needs to invite customers and business contacts and also convey rightly about your brand to them. This way they can also recommend your brand to others. You can add photos and videos to your page and publish it. All Facebook pages have a Like button on them so you can know who all liked your product page. You can also choose to publish an interactive page to drive in more traffic.
Read: Cost Effective Ways of Gaining New Facebook Fans
2. Promoting and Rewarding: When you create a page for your brand, you also need to promote it. If you’d like to tell about your Facebook page, you can add a button in your website which would take people to your page. Reward all those who have liked your page and become fans, with special discounts, offers, free gifts as an acknowledgment from your side.
3. Tracking your Facebook Page: Now that you have created a Facebook page and promoted it, you also need to track the page’s performance. Use the Facebook’s analytics tools to achieve this. With the help of Facebook Insights, you can find out how many people have registered and from which location, how many unsubscribed your page and also how much your content is conveying and being interactive.
More Facebook Marketing Tools
4. Add your Business contacts: Facebook is a very popular social networking website. People associated with business would like to show their presence in Facebook. Send a friend request to all the business contacts, customers you are familiar with, requesting them to add you as their friend. This way you can build a FB community around your business.
5. Facebook Events: Events application helps people to organize a birthday party or a get-together. In the business context, you can create an event and inform your customers and business partners about product launch, meetings and conferences.
6. Facebook Marketplace: Facebook Marketplace is yet an another easy and cost-free tip to advertise your product for sale. The Marketplace application though simple, has the capacity to spread the word about your product to a larger extent. You can buy, sell, give items for free(including used) or request a custom item from anyone you know in Facebook. The cost to list items in the Marketplace is absolutely free for all Facebook members. Provide the details of your product such as product name, price, available location, a short description and sample images. As soon as you post, the listing appears on your Wall LIVE. With posting comes promoting your product listing. You can share your listing to your FB Wall, on Google Plus and Tweet in Twitter. To reach people who are not on FB, you can use EMAIL and send them your listing to their email address.
7. Facebook Groups: Groups application enables people to join together based on a specific purpose. Members of a family make a family group. To advertise your product, you can choose to create a group for your business and invite members to join or you can join an existing one and promote your brand.
8. Facebook Ads: Facebook Ads is the last option when it comes to “how to advertise my product” as it is a paid service. When you choose to advertise your product in Facebook Ads, you can reach a lot of customers. If you have listed your product in the Facebook Marketplace, use your listing link as the destination link. You can choose to pay only when people click (CPC) or see your ad (CPM). Target your Ad according to location, age and gender. Choose a text Ad or an image Ad whichever best suites your business. Once you create an Ad, you can track its performance also.
9. Facebook Shop: Having a shop in Facebook is also one of the ways to market your product. The number of people logging into Facebook everyday is huge and hence maximizing sales from the shop would be possible effortlessly. There’s a chance that you will get a social shop facility along with your business page. Choose the right kind of shop from the social shop providers for Facebook.
10. Blog: If you have a blog exclusively for your company or related to your business, import it into the Facebook Notes application. A great way to keep business contact up to date with blogs.
Author Bio:
Linda, the author of this blog post has been a regular guest blogger sharing her thoughts for many websites. Her topics of interest include mobile technologies, software, online marketing strategies. She has also written worthwhile articles on the etsy clone, yipit clone, facebook clone and many more…
Category: Social Media
About the Author (Author Profile)
Hi this is Linda . I am a regular guest Blogger and have written many useful articles on Facebook clone, yipit clone, airbnb clone and many more....Subscribe
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It is easy to create fan page but far more difficult to make it like by the people.
You have to use different website to how to get exchange “like”
dipesh recently posted..How to Increase Signal Range of Wireless network ?
Twitter: expothemes
says:
You just need to get first few hundreds and it goes on continue like chain reaction. When a visitor sees low likes he also do not bother to hit like.
This is what I think!
Pradosh recently posted..How To Select Perfect Forum For Link Building Campaign
I think that the page works the best and the ads for sure. As for other ways they are necessary, but they don’t give some much results like the first two methods.
Twitter: ajacwebdesign
says:
We talk to a lot of local businesses and most of them have a Facebook fan page. After telling them good job, we ask them if they use Facebook analytics to monitor how it is performing? We’ve literally never had someone say they use it. The kicker being that some of these places only use the Facebook fan page. And they don’t even keep track of it…there is a reason why so many new businesses fail within a few years. If you don’t know how your on-line audience is interacting with your brand, you aren’t doing your due diligence as a business owner.
1. Log into your facebook account. 2. Find a tab Application on the left side. 3. Select Your category of brand which you want to advertise. 4. After that you will get Post an Listing. Post your product ads there and this will promote your product.
Businesses must also be aggressive and creative in marketing their products in Facebook to specially standout because it can be pretty crowded in there.
Karen Stromm recently posted..Crucial M4 går ned efter 5.184 timer
Twitter: webmaisterpro
says:
Nice one Linda, for sure I can add app development in the list, but lets say that not every business can really benefit of social marketing, for example lets say manufacturing or real estate business. I mean that it is easy to generate traffic through social media and brand awareness, but most likely traffic wont covert into sales.
Carl recently posted..Potomac Printing Latest Newsletter and Promo Items
Twitter: AffiLateNetwork
says:
Nowadays Facebook Page needs a SEO-like campaign to be effective and increase Brand strength
Create a targeted PPC campaign on Facebook could brings more customer than usual Adwords campaigns
Linda, I enjoyed reading your 10 Facebook marketing tips. Like you have discussed, it is very important to create a Facebook page. I think I will need to work on this still, as my Facebook page is not quite presentable yet. Haha… Thanks for your tips!
Jasmine recently posted..BlueHost Sucks?
Thanks for the list! Facebook is one of the social media that can help you create and generate traffic for your site. In order to gain traffic or promote your product you have to create a fan page where users can “like” it or you can put an ad to Facebook which companies mostly do.