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The One Thing You Need to Change if You Want to Become a Better Blogger

| December 10, 2012 More

There was a time when you really believed that starting your blog is a good idea; you have a lot of
knowledge about the topic you’re writing about, you know that you can teach it to someone who needs
it, you want to be seen and recognized as the expert you are. And you write and publish regularly, you
see in your analytics that people do come to your blog – but there’s something very wrong with it all: by
the number of people who read your posts, you normally expect more comments, more shares, more
links; you expect that they would want to stay longer and explore your other posts because you know
that you’re not talking gibberish, you know your stuff and your visitors can make good use of it.

There’s none of that; if a random comment happens, you’re still excited. You thought it would be
different by now.

Is there something wrong with what you’re writing about? Probably not. Here’s how to become a better

Become a Better Blogger on NetChunks

Whatever your topic may be, there are people who want to read about it. And you are delivering value,
it’s all based on your knowledge and your experience. Supposedly you’ve explored the market before
you got into creating your blog in the first place; since the visitors are finding you, the market is still
there and you’re doing a good job in presenting your blog in front of their eyes.

But they don’t seem to like your writing. It can’t be anything else (unless you have those annoying
popups and tons of ads – but you’re smarter than that). Have you checked the average time they spend
on your blog and the number of pages visited? If a vast majority of your visitors didn’t check more than
one page, and if the time they spent on your blog is telling you that they haven’t read even one post all
the way through – you’re in a serious trouble.

This is telling you that, if you continue doing things the way you’re doing now, you’re doomed. Your
posts will never go viral, you’ll never get people to subscribe, and your name will never be remembered.

You’re boring.

OK, this is maybe too harsh and not entirely true – but something is definitely wrong with your writing.
And judging by what we see on too many blogs today, you’re not the only one. People start off with big
plans, but they lose their passion along the way, and that becomes obvious in the way they write their
posts. Or they forget the true purpose of their blog: yes, sharing your knowledge and educating people
should be your primary focus, but you have to convince your audience that you are the one they should

And, as superficial as this may sound – you have to entertain them. You have to convince them, to keep
their attention. Which is hard to do when you’re writing without having your audience in mind – and
that’s the whole point of this post.

Why it’s important to write with audience in mind

Sitting in your room or office, you don’t have the feeling that a living person will read what you’re
writing; you’re more focused on exposing facts and thoughts, than to the way they will be perceived.
And that’s what’s wrong: you’re not convincing. You’re not talking to anyone in particular, and your text
is not conversational.

It doesn’t matter whether you’re promoting a product, or just want people to react to your post – the
principle is the same: you’re always selling, selling a story. And right now it doesn’t seem like you’re
doing a very good job with selling yours.

How to sell a story?

By simply presenting it as one. You already have the subject – you only need to change the way you write
about it. And you don’t have to do anything that you aren’t doing already in real life – you just have to
imagine that you’re talking to a live person.

To put things in perspective: take the subject of any of your published posts and imagine that you have
to cover that same subject in front of a live audience of 200 people. You want to educate them, but do
you think they will listen after a few sentences if you don’t find a way to present your story in a way that
will get them interested?

Imagine that you’re visible.

Would you start your story the same way?

Would you change the tone?

Would you be more descriptive in some parts?

Would you try to be more interesting?

Do you assume that all of them have the same level of knowledge as you? – They wouldn’t be listening
to you if they had.

You see the point. And that’s all you have to do every time you start writing a new post: imagine these
200 people and write for them. Make your posts worthy of their audience.

Like nothing else, the feeling of being visible will make you think twice as hard not only about what
you’re writing, but about how you’re writing as well.

Thank me later.



This post was contributed by Andrew on behalf of He’s an experienced blogger that just loves to share.

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Category: Blogging, Tips & Tricks, Writing Tips

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Comments (68)

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  1. Sanji

    If you are blogging full time, being consistent is a must. However, if you’re on a 9-5 job it changes everything. Thanks for the post, it was a good read!
    Sanji recently posted..15ft Premium HDMI to DVI CableMy Profile

  2. yes true even once we create a blog should note the content and do not make a copy and paste content in a way that is illegal
    tanah lot temple recently posted..Enjoy amazing sunset light on Jimbaran beachMy Profile

  3. I agree with the general point, but there are several topics that can not be enriched with humor nor made any more interesting than they are. At least they should not be – starting from wars up to global warming.

  4. Jules says:

    Yes! It’s a good idea to have a blog that you know who your targets are and know what you are writing about. You have to be an expert to have a successful blogging. In blogging our aim is to get web traffic, When you have a quality write ups and catchy, you’ll have a chance of being found as your readers share your post.

    This is an amazing article!
    Jules recently posted..How To Make An Inbound Marketing PlanMy Profile

  5. MR Khan says:

    Hello, I am MR. Khan. I have read this article. in words, it is amazing. I will visit your blog regularly. Thanks.

  6. gautamcool1

    i really appreciate your article by heart as if you really Want to be a successful blogger you need To focus on these very tips and the funny was that Don’t be boring.
    gautamcool1 recently posted..Happy New Year 2013 Balloons WidgetMy Profile

  7. Tamara says:

    Nice and inspirational advices, and I totally admit it, most of the posts are something like a quote from a book. It isn’t interactive, it is only sharing of some fact or information. But while blogging, the information must have 2 directions, vice et versa. That’s the only way to build up the trust in your visitors, if they feel you are talking to them. Thanks for this great article!
    Tamara recently posted..Fogpótlás nyugat-európaiaknak BudapestenMy Profile

  8. Christian says:

    Good, solid blogging advices, but got to tell you, I had a lot of blogs and I was never a real blogger. I can write tehnical/information content, high quality even, but I never was a good writer overall, I’m not capable of producing interactive content, the kind of coterntent that build a community.
    So maybe blogging isn’t for everybody, after all, not everybody will be a talented writer.

  9. Mohd Aktar


    Really helpful tips for newbies as well as expert too. I really liked it and well described information you shared.

    Many newbies fails in blogging because they don’t keep patience and they are more hurried to make money online. So we should keep patience.

    Thanks :)

  10. weblocker says:

    i think first of all blogger should be clear that blogging needs patience, Positive thinking, Helpful nature & proper guidance.

    i have seen many of my friends quit out blogging cos they feel its boring, its complicated, lot of competition is there, millions are blogging how we can survive…

    all that

    but newbies who think of money making as goal while blogging are real losers….

  11. Hi

    Thanks for posting the valuable information, Please keep posting those valuable things

    SAP Online Training recently posted..SAP EP AdministrationMy Profile

  12. Blogs is a power of blogger the blogger can show his knowledge throught out blogging to the whole world

  13. vigneshraj says:

    wonderful article ..i wanna share few of thoughts too.. Blogger should consider constant posting and updating , atleast one article a day..comments will increase your blog’s reputation, encourage your visitors to post comments.. And there is no such thing as autopilot in blogging..

  14. Philip from best ptc sites

    Hi Kory,

    Well definitely the way you deliver your message to the readers counts very much, and I think is the number one factor that separates the top bloggers from the rest of the blogosphere.

    But as a blogger I think your main concern is to build trust and gain credibility from your readers, if you want to grow as an authority or as a person they would follow.

    Thanks for writing this, really enjoyed it.

    Have a great day.

    Philip recently posted..Best PTC Sites – Earn Money Online Without InvestingMy Profile

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