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The #1 Thing Bloggers Need to Stop Doing

| January 18, 2013 More



This may seem like an interesting turn of events … but what I advise you and all the other bloggers out there to stop believing.

Sounds harsh, doesn’t it?

Now, what I actually mean here. This is not about stopping to believe that your blog can be successful, or that you can attract massive traffic and gain big – even mainstream – popularity. No, this is still possible.

I’m talking about smaller things. The things that happen when you read some post presenting yet another piece of advice on how to achieve this or do that in blogging.

Let me explain what the nature of the problem is. Most (quality) blogging advice being published these days is a result of solid research, testing, and tweaking various strategies until they’re finally starting to work.

The amount of time it takes to reach to a given level of expertise in order to be able to make truly good use of a specific technique can be significant.

And once a blogger wants to explain such a technique in a single blog post, inevitably, carrying it out will seem much easier than it actually is.

This is the core of the problem, believing that what has worked for others will work for you too, and that it will work overnight.

Now, I don’t want to focus on the “overnight” thing, as I’m sure everyone here realizes that there’s no such thing as overnight success. Even if your success becomes apparent overnight, it’s always a result of constant, ongoing work that has started long before “that” night.

Moreover, everyone’s situation is different. There’s just so many factors that determine our blogging success that it’s virtually impossible to point out some specific actions that have worked for a given person. It’s always a perfectly put together combination of things.

What to do, then, since we should stop believing?

First of all, I’m not the biggest authority on blogging out there, so feel free to disagree, but the approach I’ve developed over the years (and the one I’m about to show you) has helped me get a lot more clarity in what I’m doing, and allowed me to adapt each advice I stumbled upon to my own situation.

Stop listening to the same advice

Or should I say stop listening to the same advice with the same pair of ears.

The thing is, if you take a moment to look at a standard piece of blogging advice these days, you’ll find that everyone kind of says the same stuff

Write quality content. Engage with your audience. Guest post. Be careful with SEO. And so on…

At some point, it starts to get boring, but only if you don’t pay close attention. For me, every advice you get is not about the what or the how. It’s more about why and what for.

What and how only gives you instruction on how to replicate a given strategy or method, regardless of the fact how much actual sense it has in your situation.

Why and what for gives you a broad look at the purpose of a given method, and it allows you to tweak it to match the distinct scenario you’re in. Only then you can focus on how to put it in practice.

In a nutshell: Focus on finding the purpose before taking action.

Don’t do the same things hoping for a different outcome

Was it Einstein who first advised not to do this? I can’t remember… Anyways.

When we take a look at this issue from a distant perspective, we can clearly understand that doing the same stuff over and over again, yet hoping for a different outcome is simply not an approach that can work.

However, once we get a bit closer, we often realize that we’re guilty of following such a mindset ourselves.

Don’t believe me? How often do you send promotional tweets to get people to visit your blog? Are you monitoring this to know if it’s actually working? How’s that guest posting going along? You’re getting 50 visitors from a guest post on average, does this mean that your campaign is working? What if you could get 1,000 visitors? And so on.

I know that simply saying something like “don’t do the same things hoping for a different outcome” is a cheap shot if I don’t follow it up with some additional advice, so here goes.

For me, the key here is to track whatever you’re doing. If you’re using Twitter as a promotional tool, track your performance down to a single tweet. If you’re guest posting, not only track your visitors, but also provide them with custom landing pages depending on the source they’re coming from.

These are just two examples, but the main message is this: You can only hope for a different outcome if you track what you’re doing and tweak along the way.

Don’t believe in a single way of doing something

Just because someone points out a given technique that seems to be sensible, it doesn’t mean that you have to replicate it entirely.

For instance, there are many ways to win a basketball game, right? Same thing with blogging. You shouldn’t search for a magic-pill solution. Instead, try to tweak every method you stumble upon, and (most importantly) question everything.

Be suspicious, be skeptical, but at the same time be humble and willing to test things out on your own.

I think that the best way to summarize this step is this: The advice you get shouldn’t be treated like tutorials. Treat it like inspiration.

Give it some time

Patience you must have (hope I’m doing my Master Yoda speech right).

Anyway, this is something you’re surely aware of, but I just want to remind it to you.

Nothing happens overnight, and that’s probably one of the main difficulties in determining a given technique’s success or failure. You never fully know what has worked and what hasn’t.

However, if you are willing to try new things, put in some dedicated work, and remain consistent for the long haul then I’m sure even you will be amazed at how many things you can achieve in the next 5 years.

What’s your take on this whole approach? Do you think that challenging the advice you get is a good way to build your success?

About the author

Karol K. (@carlosinho) is a freelance writer and blogger. If you want to learn how to get started freelance writing yourself, visit him at YoungPrePro.

(image credit: http://www.flickr.com/photos/dasqfamily/348368964/)


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Comments (29)

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  1. I understand there is value in blogs, but aren’t there too many out there? How can you ever find the information you need and know that the source is credible?

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  2. Michael says:

    Be careful with SEO. Do not sell too many links.
    And use Social Media properly for a broader audience.

  3. Jame says:

    Want to be successful need long-term efforts. i understand.
    What you said is correct
    Jame recently posted..Download Drivers HP Compaq nx9010 Windows XPMy Profile

  4. Wendy says:

    Great eye opening points :)

    Knowing it is not enough to make your blog a success :D

  5. Isabell
    Twitter:
    says:

    Don’t believe in a single way of doing something – that’s right. To have a good blog, we should use and try everything that we can.
    Isabell recently posted..V.6.1.2 WorksForWeb Classified Software Is Now ReleasedMy Profile

  6. Nishadha
    Twitter:
    says:

    You shouldn’t listen to the same advice again and again and at the same time you shouldn’t get too many advice as well. There are so many things that someone can try that it sometimes gets overwhelming which can eventually lead to you getting frustrated and quitting.
    Nishadha recently posted..7 Ways to Work Smarter, Not HarderMy Profile

  7. Prateek
    Twitter:
    says:

    I totally agree with you Karol .. there is nothing like overnight sucess people will have keep working on their project for long time ..
    Prateek recently posted..One on One : Micromax A116 HD Vs Samsung Galaxy GrandMy Profile

  8. mba says:

    great article ! thanks for sahring this information .. And am totally agree with you !!

  9. Frank says:

    That are some good tips how to get succesful through blogging. I agree with you that listening to the same advice over and over doesn’t help you. I like to test things for my self and find out what works and what not. Of course, that comes with hard work, but I hope it is worth it at the end.
    Frank recently posted..BadschnellheizerMy Profile

  10. george says:

    This site gives you the complete knowledge how to post blog you can follow the instructions and post your blog successfully.

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  11. Stop the old ideas. Start implementing new trends like video blogging and Infographics. Make the blog more interactive and user friendly.
    Rajkumar Jonnala recently posted..Things to do in GloucesterMy Profile

  12. lahoress says:

    This site gives us the complete knowledge how to post blog you can follow the instructions and post your blog successfully.its great…

  13. Reka says:

    Wow! Awesome advices, they are very useful for me because I’ve just started my new blog and online business last week! Thanks for sharing the helpful information!
    Reka recently posted..Fogpótlás, ahogy nem is képzelted volnaMy Profile

  14. Paul from Miami Business says:

    I’m really impressed with your ideas. This post will surely helps me to improved. Thanks a lot.

  15. Lancia says:

    Well-written post! I am quite neutral on this question which you have asked. It depends what kind of advice you have been given and above all your perspective also involves in it. Success completely depends on what you have done; doing and planning to do in future. I enjoyed reading your post. It is quite helpful for me. Thanks a ton!

  16. There’s always a great scope for an activity when a new dimension or a new perspective about it is project in front of the audience. Need not say, the projection should not be absolutely hypothetical instead should discuss the points with logical reasoning.

  17. Raghavendra says:

    Hi thank you for this awesome post! :) Im a newbie tech blogger and just like any other newbie, i sometimes grow furious about my blog, you’re right, the key is to be patient and give it some time. :)
    Raghavendra recently posted..Cute Animals Facebook Chat codes 2013My Profile

  18. Great topic my friend, really it helped me out
    and i’ll start to make new stuff in my blog :)

  19. Mane says:

    I want to make my blog more attractive.
    And good looking.

  20. syedzaheerr says:

    this is very grate concept thanks lot for you and and your gratefull thinking

  21. Hi,
    This is a very beautiful & away some post.
    thank you

  22. dmmodels says:

    Bloggin is good but given the fact that lately are a lot of spams scares me

  23. Vickie James says:

    As a wannabe blogger, this post is like a beacon in the darkness for me. A great many useful tips have been mentioned by Karol for bloggers that are enlightening. Probably many regular bloggers have read this post since they are blogging for quite some time and many people may go through this post because they want to start blogging. To begin blogging one must have a blog site of their own, don’t they? So if you are looking for just that, I have some tips for you. There is no experience needed and by following these steps you can start your own blog. Get a domain name, a good hosting service,merge domain with a host server, install WordPress and manage your blog with posts, media, links etc. Sounds heavy? Well just take a look at openwebsitetutorials.com/1009/how-to-start-a-blog/ since it is more clear and precise over there with illustrations for the new blogger.After getting the basics right, you are ready to roll!

  24. Blogging used to be cool and unexplored. Today everyone want to write a couple of thoughts and become a famous blogger. To be successful you need originality and content, not just 2 random sentences here and there…
    Upholstery Cleaner Alex recently posted..Homemade Upholstery CleanerMy Profile

  25. 水素水 says:

    Great article with great information!! Keep up the posting and keep up the great work
    水素水

  26. syedali15
    Twitter:
    says:

    Great Article, Nice Posting, keep it up

  27. very help full advice for blogger. Thank you very much

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    I really appreciated this post as it contained some very important messages in it.This blog is very informative.

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