Success Secrets for Social Media in Foreign Languages
Websites like Facebook and Twitter have taken over social networking. Businesses, both big and small are optimizing on these social media sites to get their message across and spread awareness of products and services. One in every nine people on Earth own a Facebook profile, while there are about 190 tweets sent out daily. Social media is used across nations to promote brands; there are a few tips that can ensure client attention.
Be aware of vital networks
Even though Facebook and Twitter are immensely popular, this is not the same in every country. Each country has its own set of local networks that are more widely used by people from that particular country. For instance, people in Japan use Mixi, while most of Northern Europe use Xing. It is hard to narrow down your options to just one network. Having presence on more than one network can prove beneficial. It is most sensible to open separate accounts based on geographic distinctions and not lingual. This is important because sometimes the same language may be spoken in different countries but there are multiple dialects and cultural differences among the countries. For examples, the French spoken in Quebec is different from that spoken in France.
Localize content
Having two or more accounts on different social media sites does not mean the same messages and information can be copied and pasted across all. Every site has a different audience and this should be catered to. It is important to do sufficient research on local trends, keywords and language. This will help get the message across better. Stating instances from locally occurring events and talking about current news will ensure arouse local interest. Hiring a translator who is a local would be ideal. Giving personalized attention to people, and answering their comments and questions adds value as well. This is not an easy task, and so it may make sense to entrust it with a local good, but SEO writing or article spinning service that can create decent versions of the same content in multiple languages.
Social media is used differently by cultures
People from different countries use their social networking sites for different purposes. For instance Brazilians blog a lot, Germans use Twitter to discuss news and other information, while people from Indonesia reply to comments and tweets. China has some censorship policies, which influences the content post on its social media. It is important to understand what the usage trends of a country are. Using social media in an irrelevant way and posting information that is out of context will only disinterest the audience.
About the Author: Annabelle is a writer with article spinning service, Article Bakery. She has interests ranging from social media, copywriting to following web technologies and trends.
Category: Social Media
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Shiva Chettri is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. He intends to make the web a friendlier place by sharing stuffs and articles which will help other webmasters and bloggers to becomes successful. His other interests includes Web Designing, Wordpress and Music of almost every genre. Send +Shiva an email at admin@netchunks.comSubscribe
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Yes, there are other social networking sites used by other countries not just FB and Twitter. So be aware of them and determine if it’s worth focusing on instead of the other two. If the locale is your main target, them maybe join where they’re most active.
Twitter: vanmarciano
says:
Good point, whilst these cultural sites offer small opportunities in exposure it’s worth looking into. Xing is one professional social network site which I engage on occasionally.
Fabrizio recently posted..How Can Social Media Monitoring Improve My Marketing Campaign?
Interestingly enough, this post, because actually each country has its own social network. That’s cool, because you can learn and share information that everyone, not just in your country but as you can see outside. Great post.
Twitter: webmaisterpro
says:
There is no much difference in online marketing strategy for non-English websites. Just need to localize link building, discover places for quick promotion and use the same rules for on-page optimization.
Well, after reading the post I expected some advice what to do when you need to work with different cultures where the language is a problem, but I have not caught anything here at all.What should I do when I know only two languages and I need to promote all over the world and English is not spoken there?
There is no much difference in online marketing strategy for non-English websites. Just need to localize link building, discover places for quick promotion and use the same rules for on-page optimization.