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Social Page Evaluator – Check your Facebook FanPage’s Value

| May 13, 2010 More

Have you every pondered how much your Brand’s Facebook’s Fan Page would be worth? Probably Yes. Recently a company called Virtue, a social media management company has released a tool which will let you know that worth of your Brand or Company’s Facebook Page. Dubbed the Social Page Evaluator, it is designed to help you get a better understanding of a Facebook Page’s value.

Just submit the URL of you Facebook Page and it will come up with a calculated price based on a number of factors like the number of fans, number of daily posts, number of interactions etc.  Even though the calculated price given by this tool may not be totally true but still the tool is quite cool. The algorithm for calculation is based on a formula to calculate the relative value of Facebook Fans of big brands which was released just last month by this social media management company, Virtue.

The base rate of Earned Media Value (or CPM in more traditional terms) is $5, but this can be adjusted to a higher or lower value depending on the brand in question.

Social Page Estimator

After entering your fanpage URL in the Social Page Evaluator tool, you will be shown a page same as above. This page shows the current value and the potential value of your fan page in a bar graph. It also provides you the factors that have been used to determine your page’s value. The factors include posts, number of fans, Interaction and earned media value. It also provides you in the right side of the page, some recommendations that you can follow to increase your fan page value .

You can also compare your fan page’s value with other brands. I tried to compare Netchunks’ fan page with that of Shoutmeloud, one of the leading blog in India. See the result yourselves below ;)

See how puny Netchunks looks. Seems I have to do a lot of Social Media Optimization (S.M.O).

Another good feature that this tool includes is the Fan-tasize. This feature will allow you to manipulate other features like number of posts per day, engagement level and Fan count to see how that affects the valuation.


So it shows that if I post 6 posts a day, have a good amount of interactions with fans and have atleast 500 fans, my fan page’s value would be $16,200. I should start SMO right now it seems.

This tool is not accurate but is a good way to get and idea of the factors which impact a Facebook page’s valuation.

So did you check out this Social Page Evaluator tool. If you did what value did you get? Do comment below to share with us your experience.

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About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

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  1. Vote on this article at | May 14, 2010
  1. TechChunks says:

    But unfortunately all these calculators are as good as nothing unless you manage to convince your advertiser regarding the same!
    .-= TechChunks´s last blog ..Top 10 Best Tablet Alternatives to the Apple iPad =-.

    • admin

      Ya you are right Debasis, but well it is fun just to know the value…and well we can also know which factors affect our social media marketing tactics using these kind of tools

  2. Tek3D says:

    Oh, my page’s value is only $27 :( Maybe I will have to start SMO seriously.
    .-= Tek3D´s last blog ..Around the World in 80 Seconds =-.

  3. Cool :) unfortunately i don’t have a Fan page . This tool will give an idea to optimise Fan page for social media.

    Btw you Fan Page is not doing bad either……
    .-= Shabnam Sultan´s last blog ..WordPress Evermore plugin to show short previews of post in homepage =-.

    • admin

      Well Shabnam I think you should build a fan page. It does bring some amount of traffic, and by the way thanks. But my page is nowhere when it comes in comparision to big sites. ;)

  4. bbrian017

    Well it’s apparent we can sell just about anything online now a days. I’ll pass I don’t really think it’s important to know. Perhaps it’s more or less fun as opposed to something to take serious.

    Still interesting to take note of what we can sell in today’s economy.
    .-= bbrian017´s last blog ..The Blog Engage 45 day SEO keyword Challenge =-.

    • admin

      You are right Brian, This tool is not something to be taken seriously. It is just to be taken as a source of fun and information as to what can make our fan page better. What factors affect it and how to make the best use of a Facebook fan page. And about the selling online thing, Yes you are right….Internet is just a huge marketplace where everything sells

  5. abhi says:

    I have less fan. Score is low too :(

  6. Tech Sputter says:

    This is really a nice n informative content man……….the fan page really brings up people together who really likes your site :-) :-) :-)
    .-= Tech Sputter´s last blog ..Fascinating changes to Google Search Engine look… =-.

  7. Bimal Roy says:

    Earlier, you posted about a future PR prediction tool and now this. Good one friend.
    .-= Bimal Roy´s last blog ..How to Block Images In Chrome =-.

  8. Nice. I will try that tool.
    .-= Blogging + Tech Blog´s last blog ..10 Ways To Make Readers Comment On Your Blog Posts. =-.

  9. Ah… lets see how much they’ll give for me :D
    .-= Pubudu Kodikara´s last blog ..Loopholes in Facebook Privacy Grid Rises Concern =-.

  10. Vishal says:

    Thanks Shiva…this is really helpful :)
    .-= Vishal´s last blog ..Quit Facebook Day – May 31, 2010 =-.

  11. Barb says:

    The annual page value of my fanpage is:-
    $119,344 !!

    Should I sell it?

  12. Jawahar says:

    Hi shiva, really nice one. i checked my fan page value. Its $334.
    Jawahar recently posted..iOS 321 for iPad ReleasedMy Profile

  13. We have integrated page values from the Social Page Evaluator on Fan Page List so you can see page values ranked from all the top brands on Facebook:

  14. link checker says:

    I simply couldn’t go away your website before suggesting that I really loved the standard information an individual provide to your visitors? Is going to be back ceaselessly to check up on new posts
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  15. Wow, incredible weblog layout! How long have you ever been running a blog for? you make running a blog glance easy. The overall glance of your website is wonderful, let alone the content!
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  16. Thats an awesome tool. Thanks for sharing this. This can help us compare our pages to many other blogger’s
    Ayush Agrawal recently posted..Camera Accessories you will need with you EverywhereMy Profile

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