SEO Mistakes Made by Companies
To get targeted traffic to your website it is important that you rank in the top few positions on the search engine results page. That is why a lot of companies lay stress on SEO strategies. SEO allows you to make changes to your website that helps you in getting a better rank on the results page. However, in their attempt to reach the top, many companies also end up making certain errors that hamper their progress. Here are some of the most common SEO mistakes made by companies.
Issues relating to URL
Most of the companies are spot on with their keyword research and the text which they have on the site. They will even have proper tags and meta-description. But where they lose out is on the URL. The URL should be compact and should preferably make sense and have the keywords. For instance, the URL for a site selling shoes ‘ABC.com/gh564sd’ does not fulfill these conditions. But the URL ‘ABC.com/buy-sports-shoes’ is great when you look at it from an SEO perspective.
The other problem that is encountered with URLs is them being very long. These URLs may have the keyword in them but they will not help you in having full control over re-writing of URLs. Another common error done by a lot of companies is having multiple links for a web page, especially for the home page. In such situations, clicking on the home page will take you to a duplicate copy of the page.
Tags and meta-description
It is very important to have correct title tags. Title tags are usually used to display what the page is about on the title bar of your browser. Search engines also take this into account while ranking the page. Also make sure that you use the description tags for pictures as well.
Meta-description is the small text that comes along with your search result on the search engine page. Now meta-description is not taken into consideration by search engines while ranking a page. But remember that meta-descriptions can be very important when it comes to click through rates and targeted traffic. If the user is able to get a brief look at what the page offers, then there is a higher probability of him/her clicking the link.
Lack of user generated content
When it comes to boosting a site’s performance, user reviews work wonderfully well. For instance, a particular site increased its online sales by 119% after it started including user generated content. Such reviews also give you some extra unique content that is relevant to your product.
No static content
You should understand that search engine spiders or crawlers go through text. They cannot read flash animation r videos. So make sure that you do not have pages that rely solely on such elements and have little amount of text. This happens a lot with sites selling products. You will find that as you go deeper into the site the amount of optimized content reduces.
Category: SEO
About the Author (Author Profile)
Patrick LeMay works for Wolf21 Inc. It is an integrated SEO company Toronto that provides a one–stop solution for business owners and marketing professionals who want more traffic, more leads, and more customers.Subscribe
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Twitter: paktelecom
says:
Seo mistakes by companies, i think these mistakes are made by freelancers as they dont care about results, companies take more care compare to them,
I think companies are care about these mistakes and usually, webmasters do these kind of mistakes. I think, title and h1 tag is important if you can use them for all your important pages.
Personally, am not a fan of the meta-description stuff, but now that I know it advantage, am gonna find solution to my prob. great article.keep it up
Thanks for the quick tips about SEO! I have always made sure to include my keywords in my URL, but I didn’t know that it made a big difference. It’s nice to know to put more focus on that and less on the meta description.
Andi recently posted..Establishing your brand through social media
Twitter: webmaisterpro
says:
I personally don’t think that there is any company that will gonna make this mistakes, most likely this is done by people that try to do SEO themselves. Even so, none of this mistakes is really critical for SEO.
Carl recently posted..Why You Should Read Hubshout Reviews
Twitter: Mix Twist
says:
I think if we have good companies in contact than they will never do this like of mistakes. And if they do they are no more in business for long term.
Jass recently posted..Samsung Galaxy Player 5.0 – 5 inches LCD Display Android Mobile
When a company sets up a new blog or website, they must get their permanent links correct. I have seen many pages within a company website with duplicate content. They don’t realize how it impacts their search page ranking. Having a flash website can look good for the user visiting the website, but then it is important to also make websites that search engines can understand.
Cheolsu recently posted..commonwealth bank login – netbank
Good tips, though I think you have to be very careful about what sort of user generated content you allow.
A large site like Amazon can survive bad reviews of their products, assuming people will just buy a similar product, though for a smaller company, a bad, or even mediocre, user review may put people off buying all together.
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Twitter: AffiLateNetwork
says:
Some big companies make various mistakes on the web.
It appears unbelievable that, with their multi millionaire budgets they makes something wrong,but in my experience I’ve saw how worldwide organization set up wrong an adwords campaign and being surpassed in the SERP by tiny websites for several keywords
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Twitter: responsemine
says:
I have to agree that the bigger companies shouldn’t be making these mistakes. User generated content is always tricky, and it’s important to have guidelines in place for handling that type of content so you’re not risking a communications nightmare.
Twitter: SeoRizwan
says:
Doing mistakes with web page SEO may result in big loss, lot of web pages that have good content but do not rank well on the search engine result pages.
Rizwan Sultan recently posted..Crohn’s Blog
Opinions about SEO methods are really contradicting. In one blog article, I also read that Meta Tags, title and description are not that important and that we shouldn’t pay too much attention to it. I guess the safest way is to just do them right, whether they matter or not, at least you’ll be on the safe side. There’s nothing to lose anyway. Thanks for this.
Hi Patrick,
Great list. Well to be honest I have committed this mistakes in the past year. I hope that this year will be a better year for all of us. Happy new year!
One thing about the flash and animation types of sites is some of them look great, but they are usually not so great for seo. Same with those into’s and things. Not to mention some of them are rather large in file size and slow the page load time down.
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Twitter: TopKortingsCode
says:
I personally think that companies rely too much on SEO techniques. Content was, is and will be the most powerful tool to attract consumers to your site. It doesn’t matter how much you optimise your site, if the consumers don’t like your site, they won’t come back.
Do you really mean to say that Lack of user Generated Content. Do you most of the top blogs were owned and started which later on progressed as companies or something equivalent. I never want to point out that user generated content or review have no advantage at all but it cannot be treated as mistake.
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I have been doing SEO for a long time and I always make sure to have reliable keywords on my URL’s so that its easy to distinguish what kind of topic your articles are… and its more convenient to do..
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Thanks for the SEO advice, especially the URL tips. We tend to think sentimentally and name our domain after our own name or some favorite author, rather than directly addressing the content of the site.
Happy new year to all!
Personally I feel most mistakes made by companies is to focus on SEO exlusively. I mean ultimately the quality of the website with emphasis on user experience is what really matters (sorry for sounding so googlish
. Companies can do SEO but first need to make sure that their site is otherwise very human friendly.
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