Search Engine Optimization Basics and SEO-Friendly Web Design
SEO Basics
There are just a few basics that most people are able to grasp easily when it comes to SEO, but there are plenty of advanced methods that take years of practice to decipher and understand. If you ask someone from an SEO company, he or she will tell you that anyone can work on the SEO for their site, but that deep, organic SEO takes a lot of time and work.
To get started without an Internet marketing company, you should choose your keywords. Keyword research is tedious and frustrating, but will pay off in the end. Select words that are 1) obtainable, 2) relevant, and 3) profitable. Just because you can rank on the first page of Google for a relevant keyword does not mean that it is bringing you any conversions whatsoever. This is the part that will take lots of time and expertise to perfect.
Become active on your site on a daily basis. Whether this means posting blogs, responding to blog comments, or updating content, an active site is more likely to be indexed and noticed by Google and other search engines. You should include buttons to social media sites such as Facebook, Twitter, and even Digg or StumbleUpon (depending on your industry).
Get content out on the web about your site. You want to increase the number of one-way links you have pointing towards your site, and link building is a very important aspect of SEO. The more links (doorways, portals) you have towards your site, the more likely it is for people to click them, and the more relevant your site becomes to those keywords.
SEO-Friendly Web Design
Designing your page to be SEO-friendly is something that many people tend to overlook as they prepare to launch their sites. San Diego web design companies are abundant these days, so you can tell that this is one of the few booming markets during this recession.
CMS Platform: There are tons of content management systems on the web, but some are much more SEO-friendly than others. Drupal and WordPress are both very affordable options that are easily read by search engines.
URL choice: There are two sides of this story, as with most SEO tactics. If you can get a keyword in your URL, that’s great. If you stuff your URL with keywords, such as, www.sandiegoauthenticmexicanrestaurants.com, that’s not so great. There is a fine line between keywords and keyword stuffing, not only in URL’s but also in content. Walk the line carefully, but never cross it. If you already have a URL, and you are trying to update your site for SEO purposes, you may just have to rely on adding keywords in your page extension URL’s rather than the actual domain name.
Avoid: There are plenty of features that beautiful websites like to use, and many web designers will swear by them from a design standpoint. These very same features can cause problems for your SEO campaign and you should avoid them. Frames are confusing for search engines, and can get in the way of a good user experience. Flash and JavaScript are not read the same way as HTML text, so you may lose out on some much-needed attention if you use them over HTML. Additionally, excessive images, videos, and sounds can cause confusion for the user and the search engine. Try to keep it simple, and flash-free.
Category: SEO
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- How to Start Blogging for Business With Fun | Netchunks | September 16, 2011
SEO services does require consultancy, a person who can start from very beginning and get going with a good rankings with proper guidance which makes a successful journey through out
Very true. Much like electrical work and plumbing, anyone trying to do SEO on their own, should consult with a professional first.
Nice article. Buying Keyword oriented Domains like “gettingbetterseo.com” and redirecting to a master domain helps?
.-= Siva´s last blog ..Wave:Registeration Open =-.
Thanks for the compliment. Redirecting is a separate matter altogether and unfortunately, it would take up too much space in a comment field for me to elaborate upon.
Love the blog
Bookmarked.
Thanks!
@Siva Buying keyword rich domains and redirecting them will not do pass any benefit unless that domain had authority in the past.
Well said!
Nice read
a very well written post . Keywords stuffing should be avoided.
.-= Shabnam Sultan´s last blog ..Image Optimisation tips for your blog =-.
Thank you for the compliment! You have great posts yourself. Thanks for providing me with a link to your blog.
Surely Flash contents and Javascripts doesn’t fetch anything out from SEO! It just decreases your page loading time and irritates users! Thanks for the great post
People should understand this very well!!
.-= Vinay´s last blog ..HTML5 : What? Why? How? and When? =-.
Very true. It is unfortunate that it is that way, especially with Flash, which is used by many artists trying to get their names out. The silver lining is that it cuts down on excessive flash advertisements (perhaps not enough though).
very good information and worth the try
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Thank you!
A well written post mate.. very helpful
.-= road2tech.com´s last blog ..Maintenance Tips and screen protection tips for ipad =-.
Thanks, road2tech. Good to know about the screen protection tips for iPads in your blog post.
Hey,,,!
Thanks for sharing this great post. Great work !
Great post !
.-= Dev | Technshare´s last blog ..Is Blogging For You? =-.
Thanks for the compliment. I like your blog! It’s very informative.
This has been obviously written by a smart person. Very detailed and comprehensive. One doesn’t need a master’s degree in SEO to be able to understand the content. Kudos!
You are too kind. Thank you for the compliment.
SEO is very easy it just takes your initiative. Article marketing is very good tool to get backlinks for yourself.
.-= Salman Aslam´s last blog ..Watch Unthinkable Megavideo Online Free =-.
Can’t believe I have only just found your site, am glad I found it, lots of good content here. Do you write anywhere else or just on here?
I am like a feather in the wind. I write where the internet breeze takes me. Just kidding.
Rightly written SEO is an Deep practice, It is further divided into “On-page SEO and Off-Page SEO. Both should be equally treated to get your website rank and optimized for search engines to get organic traffic.
Very true. It’s unfortunate that it is near impossible to delve into each subject with detail without seeming too general or prioritizing. Thanks for leaving a comment!
This article cleared few of my doubts.
Thanks bro
Technolic recently posted..Introducing Kinect- Microsoft Xbox ’s Game Changer Device
Glad it could be of help.
The basics of SEO are not as hard as so many people think. If you know what you’re looking for and you’re willing to learn, optimizing for moderately-difficult keywords can be attained through perseverance. Most people don’t want to take the time to learn how meta tags should be optimized, keyword density, anchor text, and especially internally linking.
Unfortunately, there have always been the black hats out there to make finding factual information hard for the beginner SEOer.