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Is Guest Blogging Dead?

| February 1, 2013 More

Recently, Matt Cutts answered a question sent to him about the future effectiveness of guest blogging. That question is certainly not a new one, as a lot of SEO professionals use guest blogging as an effective link building tool, and have long wondered about how long it will remain effective. What is the most poignant part of this debate is that while there is a link building strategy behind guest blogging, it is also a very legitimate resource. What is important to remember is how to remain effective as a guest blogger to make sure that your efforts aren’t made irrelevant. To do this, guest bloggers really need to follow the rules that have been around the entire time of guest blogging. You have to avoid spinning articles, writing low value and low word articles, and remember to put effort into your posts. If you do all these things, your guest posting efforts will not go to waste.

No Article Spinning

This, again, is nothing new. Spinning articles (slightly rewording an article to get it reaccepted) has never been an acceptable way of guest blogging and getting links. Not only are you hurting your link building campaign, but you are also hurting the sites that you post on. This not only will get your links unnoticed by Google, but you are also running the risk of of getting your links penalized. Furthermore, if you spin articles, places will not want you to post on their site. This will kill your guest posting quicker than anything else; not having a site to write for.

Avoid Low Word Count Articles

This is another tactic that will hurt your guest posting very quickly. Google sees really short articles as simply link bait, and does not give your link credits.The fact is there are article “farms” out there that spin out these articles to simply put links out there. If you want to differentiate yourself from these writers, then you have to make sure that your articles are substantial. There are certain topics that are inherently short in nature, and in that case you have to make sure you exhaust the topic. Most blogs have word limits anyways, but even if they don’t, or have low word limitations, make sure you go above and beyond the limits.

High Quality

This also seems like a no-brainer, but you have to make sure that you put full effort into your articles. This means that if it takes some time and rewrites, make sure you are putting out the best quality you can. With the newer Google updates, the crawlers have gotten better about picking up on content. Part of this is in an effort to make sure that your content is relevant to any links in the body. It is also a way to try and qualify what is in your article. This has made it even more important to make sure you churn out the best content you can, and to get all the benefits from your writing.

So in short, guest blogging is not dead, but it has become a lot tougher to pull off. In a way, this is a good thing for us quality guest writers. With all the other stuff out of the way, our content comes to shine, and credit is given where it is deserved. There will always be benefits for guest blogging if you put in your time and effort. With crackdowns like this though, it’s good to know that what we see online has become more legitimate.

BIll Thomas is an SEO blogger and content creator for Aspire Direct. He enjoys writing, and always emphasizes the importance of quality content.

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  1. Its tough to get a good guest blogger who knows what they are doing. I mean generally anyone who is blogging effectively is blogging hard for themselves. Why would they want to give away free content for nothing? I guess coming up with something mutually beneficial in trade is the bigger thing.

    I tried using guest blogging in the past and just spent so much more time tightening things up myself that in the end it woulda been faster if I just attempted to go at the topic myself.

  2. Alex says:

    I don’t think guest blogging is dead, but it is long forgotten. It’s an investment of time that few people are interested in, which is sad.

    It is a lot of work to boost someone else’s site content, but it can be worth it if it’s done correctly!
    Alex recently posted..Life Lessons from Flo RidaMy Profile

  3. Darnell Jackson

    nah guest blogging will never be dead because bloggers need new content and other bloggers need to promote their blogs.

    It’s like the old ‘iny’ vs ‘outty’ it’s a perfect fit.

    Do you really think guest blogging is dead?

  4. After the Google Panda and Penguine update, a lot of websites that ranked for a particular keyword as a result of a search query were removed from the top spots. This happened as a result of Googl’s alogarithm changes. Link building has changed alot after the updates. Gone are the days when traditional linkbuilng entailed directory submission, buying links etc. I must say that link building through blog posting is the best way you can make money online. There are a number of reasons for this, first you will get a link pointing to your website from a themed niche topic and this will help you with the search engines visibility.

  5. Jacob Arvin says:

    Ultimately, I think this development in guest posts will be something positive. It rewards the people who are actually able to write, who actually put in the time and effort, who actually deserve to have top search rankings :)

  6. Sandeep K says:

    Guest Blogging can never be dead. Since Google has always favored Excellent quality Unique content plus quality links to your site. so as to offer you the rankings at better positions and guest blogging is best way to obtain both.

    However this is still and untapped aspect.

    Thanks for the post.. this is truly an intresting thing for discussion

  7. Preston says:

    Probably just slowing down. Guest blogging has been used as one link building strategy. And with all these negative links affecting search rank people are now just waiting and being more careful where to guest post.
    Preston recently posted..iMobie PhoneClean App for iPad or iPhoneMy Profile

  8. Julzwriter from Article Writing Services

    It takes time and effort to come up with a good guest post.
    A well written guest post will get you good results
    depending on what you are aiming for.
    The problem comes in when you just use it solely
    for link building purposes.
    You main target should be to provide your readers with
    useful information..

  9. Mannu Jain says:

    Guest Blogging is surely a good way of quality link building. Looking forward to do guest blogging…

  10. Jay Davis says:

    Good guest post blogging is surely reward you with Qaulity Link.

  11. Veer says:

    Yes, I think Low quality content with low number of words in guest post does not benefit any guest blogger.

    And so many backlinks with same anchor text keyword leads to penalized in serps.

    Unique Content, Unique anchor text and high quality guest posts are best for guest blogging success.
    Veer recently posted..Acne Scar Removal Cream | How To Remove Acne ScarsMy Profile

  12. Arun Mohan says:

    Absolutly Right, Some creative bloggers nowadays shifted their mind from creative writing into monetize writing.As a result they lost their creativity. People who are regularly following these authors will lost their interest in reading those articles.

    Credits : Trivandrum Directory

  13. creativeness is the mother of all innovation.But in today life this type of things are almost invisible from our blogging.Generally it consists of informative articles.Again I think Low quality content with low number of words in guest post does not benefit any guest blogger. So guest blogging is generally vanished from the blogging.
    Rajkumar Jonnala recently posted..Top 5 Beach Destinations in the World – Part 2My Profile

  14. John Shea

    I believe guest blogging can be a good effective strategy to build relationships and get quality traffic back to your blog. I’ve been spending a lot of time over on reading Derek’s content and I know he only posts around 3 blogs per month. Most of his time is spent off his site, some of which is guest blogging.
    John Shea recently posted..How a Joint Venture Partnership Scored Me Free ContentMy Profile

  15. Nishadha

    I don’t think it’s dead, but it’s evolved. With the introduction of authorship Google is looking for ownership. So if someone without a proper author rank is creating hundreds of articles and submitting to many blogs those links wont carry much value. But if someone is contributing quality blogs for high authority blogs and getting links that way then the value of those links will be increased.
    Nishadha recently downloadable SWOT templatesMy Profile

  16. hitman says:

    its not dead Mates..
    but now a days content more worth. just concentrate on your blog content dont need to waste time on other blogs for guest posting.

  17. Fashstylo says:

    Amazing Ideas its really good way of quality link building.

  18. Kyron says:

    Guest blogging is indeed a very genuine source of building backlinks. Special care must be given while doing guest blogging. It should not be taken lightly as it is not your blog, rather it shows the audience how much concerned you are about the info you provide to the audience and also shows your compassion for helping others.

  19. Isabell

    Thanks for sharing your thoughts. High quality blogging has good future potential.
    Isabell recently posted..V.6.1.3 WorksForWeb Classifieds Scripts Are AvailableMy Profile

  20. gaurav says:

    guest blogging is quite interesting idea. but thing is most of the people don’t want to do hard work

  21. guest blogging is very helpful to get high quality back link for the website

  22. Brian Tally says:

    I think guest blogging is just another tool in the toolbox. It can be effective if you use it properly. I’d like to think people guest blog to build a community as opposed to trying to get links. Guest blogging works if you work hard at connecting with your readers and really provide value add in your views and expertise on topic. -Brian
    Brian Tally recently posted..Austin Anticipates New Business OpeningsMy Profile

  23. I keep reading about guest blogging and how it will certainly help with your SEO and ranking. But I would like to know how this can benefit the blog owner? I’ve had some opportunities to put together a blog and get content from guest posts, but wouldn’t having too many guest bloggers on your site make you loose your audience?

  24. chitra says:

    i dont think guest blogging has died.Its helps in increasing the backlinks to our sites

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