Catalyst Theme - WordPress Accelerated
banner ad

Is Free PR Distribution Viable in the Age of Blogging?

| September 30, 2012 More



Previous to Google’s latest Penguin update, Internet marketers were able to use free article directories and free PR distribution sites as accessible ways of promoting their brand. The search engine giant’s evolution has changed the boundaries of Internet marketing, however, and marginalized lower quality links such as those included on article syndication. The issue surrounding free and paid press release distribution is far more of a grey area, and some have questioned whether this type of content still carries value in 2012.

3 Reasons Why Press Releases Matter in 2012

So can press release distribution still play a purposeful role in promoting your business? Consider the following: -

  • Guarantee a High Quality of Content: In terms of high quality  content, the nature of press releases offer you a genuine opportunity to publish relevant industry news. With this in mind, you can do your research and produce a piece of literature that delivers excellent value to readers. Along a relevant and natural back link to your website, this provides a potent combination to raise the profile and tone of your website.
  • Reach as Wide an Audience as Your Brand Requires: While many small businesses may choose to take advantage of free press release distribution services, the majority of firms offer a vast array  of packages to suit a full range of budgets and requirements. Each of these options provide different levels of exposure, so you can share your brands message with as wide a target market as possible.
  • Forge Viable Relationships with News Sites: The type of websites that your content will be published on are generally topical new outlets, and so press release distribution packages have the potential to present you with excellent outreach opportunities for your business. These are the types of resources where you may be able to publish content again in the future, so it is worth attempting to forge viable and long term relationships with them.

The Bottom Line

When considering these factors, it becomes clear that press release distribution remains a viable tool to promote your business. As one of the most versatile and affordable marketing options available in 2012, it is vital that it forms part of an integrated digital promotional campaign.

This post was contributed by PR Fire. To gain a greater understanding of how free press release distribution can help you to promote your business, visit the website today.


Share this article

Category: Content Marketing

About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (20)

Trackback URL | Comments RSS Feed

  1. Alex from grazing diet says:

    The big question though is, which news sites are still considered “viable” for google, so that we’re putting our work creating relationships in the right places!
    Alex recently posted..Happiness Experiment 35: The Grazing Diet PlanMy Profile

  2. Carl
    Twitter:
    says:

    I don’t think that anybody should put doubts about press releases. For sure diversifying the strategy is the most easy way to achieve high rankings and make better promotion.

  3. Garrett
    Twitter:
    says:

    For some reason press releases is the only type of marketing I have never done for my niche websites or blog.

    Article marketing, social networking/bookmarking, forum posting, blog posting… I’ve tried them all to get the word out there.

    But never press releases. I guess it’s about time I changed that… thanks for the kick to do so!
    Garrett recently posted..Trading with Range Bars – What They Are and Why You Should Be Using ThemMy Profile

  4. high page rank site is good so that type of work is good work

  5. This is very good site and its page rank is also very good !!

  6. Kal
    Twitter:
    says:

    It be much better to diversify link building and marketing strategy as much as possible. For sure PR distribution is still one very powerful weapon.
    Kal recently posted..Search Marketing: How to Rank in BingMy Profile

  7. Jasmine says:

    I think press release is still very useful to get the words out about your website, products or services. This may not carry such a high weight in search engines anymore, but is still a good channel to try out!
    Jasmine recently posted..Web hosting types comparison InfographicMy Profile

  8. Alex
    Twitter:
    says:

    Press release is still a great marketing tool that was, is and will be in use. I agree with the author that every small company wanting to increase their brand awareness must invest in press releases from time to time. Thanks for sharing!
    Alex recently posted..7 easy steps to learn brochure printingMy Profile

  9. kapil says:

    Article marketing, social networking/bookmarking, forum posting, blog posting… I’ve tried them all to get the word out there.

  10. Jannat says:

    I presume press release is still very useful to get the words out about your website, products or services. This may not carry such a high weight in search engines any more, but is still a good channel to try out!thanks a lot..

  11. A BIG Question indeed !!
    But I do agree with your thoughts on “3 Reasons Why Press Releases Matter in 2012″…those are very true.

  12. this website is very beautiful and nice,i like it much !!!

  13. i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!
    i wants a free online news site !!

  14. bloging is a nice way in website, i like blog comminting sites much!!1

  15. asif says:

    This is very useful and beautiful site i like it so much.

  16. E-Learning says:

    I like your blog its very good and nice information thanks for sharing.

    E-Tutoring

    Thanks
    Extra maks

  17. Fantastic article and great post.Always good to see, this was a brilliant post. I like such article which is related to the real world

  18. Victoria
    Twitter:
    says:

    Thank you for this post. From my experience quality paid press release distribution really gives much more effect than free submitting to couple of site. The only thing to remember is that your press release has to be really woth it
    Victoria recently posted..International cooperationMy Profile

  19. Guy Oppenheim says:

    Guy Oppenheim owns a group known as Oppenheim group that is a firm of the chartered accountants. He did his graduation from theUniversity ofGeneva and after that he started his life’s journey as a successful portfolio manager.

  20. Philip A.
    Twitter:
    says:

    Hey Kori,

    I never given thought to this method of promotion, but reading your post it kinda left me wanting to learn more about this sort of promoting. Do you have any tips for writing press releases.

    Thanks for posting this information, enjoy the weekend.

    ~Philip
    Philip A. recently posted..How to drive traffic to your blog without Google?My Profile

Pinterest
WP Socializer Aakash Web
how to make money from blog