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How to Write an Effective Marketing Email

| January 9, 2013 More

As you look for effective marketing tools, remember the benefits of email. With a few thoughtful words and a click of the mouse, you can reach thousands of potential customers with little financial investment. Before compiling your email list, however, discover how to write an effective marketing email that gets results.

Define your Audience

Before you type the first word, think about your audience. Are you trying to reach college kids, parents or a baby boomer? Do they live nearby or around the world? With your audience in mind, you’re ready to start writing a message catered to your targeted readers.

Capture Their Attention

Inundated by emails, most readers use the subject line to determine if they will benefit from opening and reading the message. Similar to the strategies used by an seo company, write a creative subject line that describes the email’s contents while enticing readers to discover what you have to offer.

List the Benefits

In the body of the email, list the specific benefits of the product or service you offer. Readers want to know what your product will do for them. Without lying, hook readers with information that keeps their interest.

Keep it Short

Because online readers scan content, you need to keep your message short. Make a point with short sentences, bullet points and active, descriptive language.

Make an Offer

Because you’re trying to market your business, include an exclusive offer. A special discount, merchandise sale or free product gives your audience an incentive to buy from you.

This marketing tool also provides you with a convenient way to attract customers to your retail or online store location. Advertise an open house, new product line or upcoming event with words that makes your readers want to attend.

Create Urgency

You’ll be more effective in achieving your goals if you create a sense of urgency. Add a deadline to the sale or offer a limited number of deals. This technique makes readers want to act quickly before they miss out.

Include Contact Information

Without contact information, your readers won’t be able to take advantage of your spectacular offers. Include a link to your website, telephone number, Twitter handle and any other important contact information.

Limit Volume

Everyone is busy so don’t pester your audience. With one or two emails a month, you stay connected to your audience without annoying them.

Follow the Law

To follow anti-spam laws and be kind to your readers, follow two guidelines in your email campaigns. First, include a link that allows readers to unsubscribe from future messages. Second, only send the message to people who want to receive mail from you.

Are you ready to build your business? With effective marketing emails, you attract new customers and sell more products.

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Category: Email Marketing

About the Author (Author Profile)

Aaron Walker is a tech enthusiast who loves trying new gadgets, reading true crime novels, and hiking. He hopes to someday end up in a writing career combining all of his interests.

Comments (9)

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  1. Vivek Bhatt says:

    Wonderful Tips. Agree with all points specially with “Follow the Law” and “Create Urgency” thank you. also including contact information may help in driving traffic straight away to the blog.
    Vivek Bhatt recently posted..Best 2013 Upcoming SmartphonesMy Profile

  2. Jules says:

    This is a very informative post! Writing email is one of the best ways of getting traffic however, your content is very important, this will drive your website to what you aim. We mostly aim for sales, discovering these tips on how to write an effective marketing email will give you great results.

    Excellent post!
    Jules recently posted..How To Make An Inbound Marketing PlanMy Profile

  3. gautamcool1

    Write a good and effective email is very necessary in this time… and it doesn’t only helps get traffic as well as it helps in Blog Branding too…

  4. gautamcool1

    and the Best thing i noticed from These Marketting emails That It makes Our Site More recognisable and It improves branding
    gautamcool1 recently posted..Happy New Year 2013 Balloons WidgetMy Profile

  5. Nishadha

    Some excellent tips. Another cool method used by many companies these days to capture the users attention is to add some icons in the subject. It could be a plane, a start or something else, but is sure separates that email from others.
    Nishadha recently posted..5 Critical Decisions To Make Before Starting Your Consulting BusinessMy Profile

  6. Amit Shaw

    Hey Aaron Thanks for sharing this Simple and Effective Tips with us.
    Amit Shaw recently posted..When To Distribute The Blogging Burden With SEO Specialists?My Profile

  7. This is indeed a very informative piece. The tips are simple and to the point. I want to especially reinforce on the issue of having a defined/specific audience. This way it will be easy to understand what is good for that kind of audience. Knowing who you are writing for makes writing enjoyable and stress free.

    Keep it up and hoping to get more insights from you.

  8. george says:

    there is a very informative site and gives the lots of information.

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  9. Hair Palace says:

    What a great summary! Thank you for sharing. I could have never explained it shorter.

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