As you look for effective marketing tools, remember the benefits of email. With a few thoughtful words and a click of the mouse, you can reach thousands of potential customers with little financial investment. Before compiling your email list, however, discover how to write an effective marketing email that gets results.
Define your Audience
Before you type the first word, think about your audience. Are you trying to reach college kids, parents or a baby boomer? Do they live nearby or around the world? With your audience in mind, you’re ready to start writing a message catered to your targeted readers.
Capture Their Attention
Inundated by emails, most readers use the subject line to determine if they will benefit from opening and reading the message. Similar to the strategies used by an seo company, write a creative subject line that describes the email’s contents while enticing readers to discover what you have to offer.
List the Benefits
In the body of the email, list the specific benefits of the product or service you offer. Readers want to know what your product will do for them. Without lying, hook readers with information that keeps their interest.
Keep it Short
Because online readers scan content, you need to keep your message short. Make a point with short sentences, bullet points and active, descriptive language.
Make an Offer
Because you’re trying to market your business, include an exclusive offer. A special discount, merchandise sale or free product gives your audience an incentive to buy from you.
This marketing tool also provides you with a convenient way to attract customers to your retail or online store location. Advertise an open house, new product line or upcoming event with words that makes your readers want to attend.
You’ll be more effective in achieving your goals if you create a sense of urgency. Add a deadline to the sale or offer a limited number of deals. This technique makes readers want to act quickly before they miss out.
Include Contact Information
Without contact information, your readers won’t be able to take advantage of your spectacular offers. Include a link to your website, telephone number, Twitter handle and any other important contact information.
Everyone is busy so don’t pester your audience. With one or two emails a month, you stay connected to your audience without annoying them.
Follow the Law
To follow anti-spam laws and be kind to your readers, follow two guidelines in your email campaigns. First, include a link that allows readers to unsubscribe from future messages. Second, only send the message to people who want to receive mail from you.
Are you ready to build your business? With effective marketing emails, you attract new customers and sell more products.
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Category: Email Marketing