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How to Write a SEO Piece Well

| December 5, 2011 | 16 Comments More

In order to make your website top in the search rankings, it is important that you create fresh, attractive, informative and entertaining content. Once you have identified the keywords and the topic, you need to creatively build the content. Contents that are original, useful and effective are the lifeline of your website. If you follow a few simple tips, you can make your SEO piece attractive and make your website top in the search rankings.

Educate, inform or offer relevant advice

Usually the purpose of your SEO or search engine optimization article is to inform the people about the availability of a particular product or service on your website. Readers will be attracted to a piece if they realize that it offers something new and informative. A tiny dose of humor doesn’t hurt too.

Deliver on the promise

Make sure that your article covers everything that you wish to convey to people especially if you have specified them in headline or introduction. You will establish yourself as an authority if you write well, covering all the aspects.

Make your piece concise   

An ideal SEO piece shouldn’t contain more than 750 words. Not many people have the time and patience to read through a long article. If the piece is unnecessarily long, the reader will gradually lose interest even if it is informative. Avoid unnecessary words and phrases to make your piece concise and neat. A normal SEO article should contain an introduction that gives an overview, body, and a conclusion. The body of the article shouldn’t be more than four paragraphs.

Make sure you create fresh content. Do not plagiarize or duplicate contents from other sources. The readers will lose interest in your piece if they realize that you have duplicated the content.

Stay focused

It is important to stay focused to retain the interest of your readers. Try to address one idea in one paragraph. Make sure the examples you provide substantiate the points you discuss.

Do not discuss anything that will direct the attention of the reader away from the topic that you are addressing. Also, do not incorporate any links that are not relevant to the theme or topic you are discussing.

Easy to read

To make your piece easy to read, use numbered list and bullet points. Readers can scan-read your piece and look for relevant information if you use bullets and numbers as they break up the contents of the article. Separate information by using subheads. Readers will be able to easily focus on the points of importance if you use subheads in your piece.

Use simple language which is understood by everyone. Not many readers have the patience to search for the meaning of a particular word or phrase that you have used in the article. Avoid using jargons and worn-out phrases. Do not use foreign words, and scientific terms and phrases which are not commonly used.

If you keep these things in mind and generate fresh and informative content, the traffic to your website will be increased and consequently your website will top in the search listings.

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Category: SEO

About the Author (Author Profile)

Patrick LeMay works for Wolf21 Inc. It is an integrated SEO company Toronto that provides a one–stop solution for business owners and marketing professionals who want more traffic, more leads, and more customers.

Comments (16)

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  1. barak says:

    picturs are a great way to ease up the reading. it make your post colorful and interactive. youtube videos can also contribute to the post attractiveness. GOOD LUCK BLOG LOVERS! :)

  2. Aanchal from Web Design India
    Twitter:
    says:

    Nice points and I would like to add one more point that you should always create your own writing style so that your audience can relate with it.
    Aanchal recently posted..Web Design company IndiaMy Profile

  3. Richard
    Twitter:
    says:

    If the piece is strictly SEO focused, then you want to have targeted keywords that you’ve researched. You want the keywords in your title and headings. Sprinkly your keyword in the post, but don’t overstuff. You want your article to be an enjoyable read for your audience.
    Richard recently posted..Adventures in Ecommerce: Starting OutMy Profile

  4. I completely agree with this. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

  5. Jass from Mix Twist
    Twitter:
    says:

    That is Good article aimed to provide awesome information to the newbie’s. Article must be easy to read else no one read it completely they will leave it in between if there’s some problem in reading. Like @barak I would too like to add related video to article enhance the readers experience.
    Jass recently posted..Motorola Droid QWERTY keypad Google Android Smart PhoneMy Profile

  6. Very nice key points! Reading a very long article will probably a boring one, that’s why its always effect to have a precise and concise article. The reader will easily grasp your point and idea.

  7. Simora from Price in India says:

    Writing a good content is not easy that people are thinking it is an art of passion and proper research until we are not doing it in good way we will not write a good content and Good content is the back bone of every blog online.
    Simora recently posted..Apple iphone 4s Smart phone with Siri voice command reorganization softwareMy Profile

  8. goa carnival says:

    Nice Info!!!!

    No doubt in that every one wants to get good PR in Google but it’s not an easy task but for this you mentioned in nice ways how we can get good PR in search engines.

    Beside that all points are very nice but i like most these two points 1. “”Deliver on the promise”" and 2. “”Stay focused”" you describe good words in these two points which will really very true in blogging field.
    goa carnival recently posted..Goa Carnival 2012My Profile

  9. Mohd Akbar says:

    Hey Patrick LeMay, great point for writing a content. If the content writers really follow this important and easy steps they content would easily attract the visitors again and again. Keep it up!

  10. Carl
    Twitter:
    says:

    Quality content is and on-page optimization is one thing, but lets not forget that very important part for higher SERP is offline optimization and both need to go hand in hand.

  11. Ifham khan from technology tips
    Twitter:
    says:

    Nice info both On page optimization and SERP is important. the last point is very much important that the article should be easy to read
    Ifham khan recently posted..Top 10 christmas gift-christmas gift ideasMy Profile

  12. Nice Blog!! Great Post !! Like your Blog and your ideas and i think its benificial for us and i keep to visit your blog regularly because i got lot of information through you blog

  13. Debbi
    Twitter:
    says:

    Yes Richard, I was going to suggest that as well. It’s also important to use the keywords naturally and not to “stuff” them into the blog just to have them there. Remember to write for people as well as the search engines.
    Debbi recently posted..Internet Marketing Jargon Part 2: Focus on Copy WritingMy Profile

  14. Anna says:

    The tips are very simple and they work. If you follow at least three of them like exact, laconic and informative, you will always succeed with your posts.

  15. Good tips Patrick.

    I’d say this is a good set of guidelines for creating quality content, not just SEO content.

    For the optimization bearing in mind some keywords (based on good research) and incorporating them in the headline, subheads, post body and meta description – In a NATURAL WAY – is the advice I’d give.

    Ultimately we are writing for humans these days (and Google is better than ever at picking up on keyword filled junk), but sparing a thought for what the Search Engines respond to is well worth while.
    Jym | Blogging Tools recently posted..Writing Effective SEO Headlines – How to Rank and Get ReadersMy Profile

  16. Persiv says:

    Nice tips, and let me add more tips.Do not full your pages with ads. do not use animated .gif pictures.
    Simple, always is beautiful.

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