If you’re only focusing on on-page, in-post search engine optimization on your blog, you’re missing out on an effective tool using video using
. If you include some of your blog post content in the form of a video, it will give people a chance to “meet” you. It will also spur them into action much more readily than simple words on their tablet, Smartphone or netbook.
You may give your blog readers a chance to learn more about tips or advice, by just mentioning it in a blog post and then having them click on a link to see the rest. You can also link to other relevant articles, or have eBook giveaways, to generate more interest in your blog and your site.
Having a YouTube channel of your own is a great way to boost SEO potential, and integrating videos into your blog will give you another way to connect with people in a more interactive fashion. Each video that is posted to your own channel can easily be indexed and tagged, and this gives your brand a better chance to appear in natural keyword searches.
You may not have thought of making videos about the product or service you sell, especially if they don’t seem to lend themselves well to video. But people won’t be looking for commercials on YouTube. They will want entertaining and informative videos that relate to your products, whether they click through to a video from your blog or on the YouTube site itself. Videos give prospective customers insights on how your product or service can solve problems or give them special features.
What other expertise can you offer the people who might watch your videos? It really doesn’t matter what specific niche you are in – some are more populated, of course. People will consider you to be an expert in that niche if they see informative and helpful videos on your blog, and you’ll be creating more natural keyword placements at the same time.
Think outside the box about the best ways to integrate videos into your blog posts. There are lots of ideas that will be interesting for people to watch, and you can even make series’ of videos, so that people who have been watching will be looking out for the next one to be posted.
When you record your videos, be sure to use high-quality cameras, so that there are no distractions from your message. Looking home-made is fine for most videos, but they should be easily seen and heard, with no background noise.
After you upload videos to YouTube, you’ll enter your title, tags and description. You can use these pieces of information for Video SEO or VSEO. When you link to the videos in your blog, people will follow them to your YouTube channel, where they may stay to watch other videos, as well.
You can use pertinent keywords in your video title, and include a link to your site at the beginning of your description. The description will be shown in Google search results, and using supporting words will help them to appear more readily along with other natural results.