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How to Work YouTube SEO Into Your Blog

| December 7, 2012 More

If you’re only focusing on on-page, in-post search engine optimization on your blog, you’re missing out on an effective tool using video using

YouTube SEO

. If you include some of your blog post content in the form of a video, it will give people a chance to “meet” you. It will also spur them into action much more readily than simple words on their tablet, Smartphone or netbook.

You may give your blog readers a chance to learn more about tips or advice, by just mentioning it in a blog post and then having them click on a link to see the rest. You can also link to other relevant articles, or have eBook giveaways, to generate more interest in your blog and your site.

Having a YouTube channel of your own is a great way to boost SEO potential, and integrating videos into your blog will give you another way to connect with people in a more interactive fashion. Each video that is posted to your own channel can easily be indexed and tagged, and this gives your brand a better chance to appear in natural keyword searches.

You may not have thought of making videos about the product or service you sell, especially if they don’t seem to lend themselves well to video. But people won’t be looking for commercials on YouTube. They will want entertaining and informative videos that relate to your products, whether they click through to a video from your blog or on the YouTube site itself. Videos give prospective customers insights on how your product or service can solve problems or give them special features.YouTube SEO video search engine optimization

What other expertise can you offer the people who might watch your videos? It really doesn’t matter what specific niche you are in – some are more populated, of course. People will consider you to be an expert in that niche if they see informative and helpful videos on your blog, and you’ll be creating more natural keyword placements at the same time.

Think outside the box about the best ways to integrate videos into your blog posts. There are lots of ideas that will be interesting for people to watch, and you can even make series’ of videos, so that people who have been watching will be looking out for the next one to be posted.

When you record your videos, be sure to use high-quality cameras, so that there are no distractions from your message. Looking home-made is fine for most videos, but they should be easily seen and heard, with no background noise.

After you upload videos to YouTube, you’ll enter your title, tags and description. You can use these pieces of information for Video SEO or VSEO. When you link to the videos in your blog, people will follow them to your YouTube channel, where they may stay to watch other videos, as well.

You can use pertinent keywords in your video title, and include a link to your site at the beginning of your description. The description will be shown in Google search results, and using supporting words will help them to appear more readily along with other natural results.

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Category: Blogging, SEO

About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (93)

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  1. Sam says:

    Great article! This is very impressive and detailed post on YouTube SEO. I agree that it’s very easy to do and gives great results quickly but if you know how to do it perfectly then it can work wonders for you. Your information is very helpful. Keep up the good work buddy.

    • I agree 100%, most people overlook the value of diversified content and links. Youtube is generally huge for time killing video browsing… but how about using it for something more? there are great how to instructionals on there that can be utilized as well as get to know us type personal vids. In my next Q&A I am going to put away the keyboard and hit record on the web cam.

  2. Great Article! I have my own youtube Channel but once i was Setup a video in My article. The video was Matt Cutts video. I noticed that most of people Click out to the Youtube to post Comment there. Not on My blog. :)

  3. Sergio

    Great Post. I started blogging some months ago, hopin to make some quick money on Amazon…however no short term results so i gave up.

    However, i just took a look some days ago on my Amazon affiliate account, i I earnt more than 500$ the last 2 months, with my niche site ranking very high on important search terms. Now, I am starting again and will surely use your advices concerning Youtube SEO.
    Sergio recently posted..Exercise Bike vs TreadmillMy Profile

  4. Thanks for sharing us this very informative and well written blog post. I love every bit of it especially the points that you expressed. And I would love to come back in a regular basis so post more of the subject!!!

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  6. Excellent post sharing about seo that beneficial for improving ranking.

  7. crunchall says:

    Interesting post. I started bloging a mounth ago, so this is new for me. I will create my own YouTube channel! Thanks!!

  8. Youtube has about two billion videos being watched on its site daily. Youtube thus offers business the potential for incredible exposure by allowing them to place video on its site.Youtube is most popular to generating traffic on your video.You can also promote your product and services through youtube video in all over world wide.

  9. Hi,
    It was a very nice idea! Just want to say thank you for the information you have shared. I can see that you are putting a lot of time and effort into your blog and detailed articles. Keep posting the good work.

  10. Tushar

    YouTube videos indeed bring in lot of traffic. Use them effectively with proper description and keywords.
    Tushar recently posted..Which features to Look: When Buying a SmartphoneMy Profile

  11. khusi singh says:

    Thanks for sharing this article with us. Your article is good and interesting.

  12. Jules says:

    Awesome post! Putting videos on your blogs will help your business be known to everyone. You need videos to justify who you are. This will help you in conveying your audience to purchase your product or service.

    Thanks for sharing this informative post!
    Jules recently posted..How To Make An Inbound Marketing PlanMy Profile

  13. Raviraj

    I never tried with youtube seo.. But sure after reading this article I will try with this and try to optimise my website with respect to Search engines. Thanks a lot for sucha good post.
    Raviraj recently posted..RAZER EDGE: TABLET FOR GAMERSMy Profile

  14. Isabell

    I’ve never used youtube for SEO. I will try it.
    Isabell recently posted..V.6.1.2 WorksForWeb Classified Software Is Now ReleasedMy Profile

  15. Imtiaz Ali

    very nice article with such a nice wording. i have never seen before like that article. i want to hire this writer for my blog

  16. thanks 4 sharing this post with us
    I will create my own channel

  17. Mohd Aktar

    hey mate,
    i m totally convinced by ur point of inculcating videos in a is a famous quote also that seeing is believing…
    very nicely written keep it up:)

  18. Veer Modi from start blogging tips

    Yes, As we all know youtube is the 3rd most viewing website in the world according to alexa, Using youtube for seo is quite a clever way to get the seo boost.
    Incorporating youtube videos in blog post also help bloggers for better rankings.
    Veer Modi recently posted..How To Start A Blog – Free Step By Step WordPress Beginners TutorialMy Profile

  19. Jack Bastide

    Good Post. One of my goals for 2013 is to get more into Video. Since Google Owns Youtube Video is always going to be relevant

    Jack Bastide recently posted..Overcoming Objections on Price in MLMMy Profile

  20. Nice Article! Youtube can bring some instant traffic for sure!

  21. Nice post. Youtube is great for marketing and demonstrating your product.

  22. Ashleen Moreen says:

    It could be very beneficial if you also integrate your Youtube Channel to your Google plus account.

  23. frankie says:

    thanks for the post, Youtube has about two billion videos being watched on its site daily. Youtube thus offers business the potential for incredible exposure by allowing them to place video on its site.Youtube is most popular to generating traffic on your video.You can also promote your product and services through youtube video in all over world wide.

  24. I can’t figure out how to add the first link you describe.
    Thank you

  25. Praveen Soni

    Hello Kori,
    This is an awesome post. I agree with all your points and I enjoyed your article a lot. :) These tips are very important for all the newbie bloggers.
    I would like to say that YouTube videos are best for driving the traffic.
    thanks for the sharing :)
    Praveen Soni recently posted..Waterproof SmartPhone By Samsung : Galaxy Xcover2My Profile

  26. Great post,I have carefully read your cortical description &
    I am interested to take your cortical.i am very interested for your details
    thank you for your biutiful articals

  27. Nice article,

    Never really used Youtube for SEO, at least did not see any real effect. bt this article gives it a different dimension.

    I will surely try your advices.
    Jillian Michaels recently posted..Jillian Michaels Body Revolution ReviewMy Profile

  28. One of those things I’ve been meaning to do, this will help, thanks

  29. very nice post about youtube Seo i will try in my blog

  30. Thejas Kamath

    Yeah, I agree with you. YouTube can help your blog rank better on search engines. I have integrated YouTube on my blog and found difference in the results.
    Thejas Kamath recently posted..50 Blogging Tips That Beginners Should Keep In MindMy Profile

  31. im unable to do seo can any one help me

  32. Tanik says:

    Yeah!! A very good and Impressive article! Youtube SEO can also be a very effective to be used! For good and very quick results. It can help our blog rankings to get a higher position in Google :)
    Tanik recently posted..The old aged cars the big boyS!!My Profile

  33. Petr says:

    YouTube is a gold mine and can bring a lot of people on the site.

  34. Christian says:

    Good idea! Very good idea, you can do this especially on micro niches, since youtube pages rank way better then new blogs and websites.
    A couple of youtube videos with proper keywords and title with a link leading to your blog/website can do magic if you ask me.
    Christian recently posted..Old PicturesMy Profile

  35. Christopher says:

    I would like to partnership? I’m with 1,2k
    if you want sharing link partnership comment on my site.

  36. Mark says:

    I also can’ figure out how to add the first link you are describing…. any tips?

  37. Matt says:

    It’s quite interesting now how that works…how SEO can actually help increase the ranking of your videos on Youtube. I believe it used to mainly be affected by keywords and channel popularity and such. But ever since Google bought out YT, it’s been a strategy that’s worked for many. Great posting!

  38. syed zaheer says:

    very nice article and helpfull , i have recerch and collect many softwares on my blog

  39. I am a youtube uploader and appreciate the addvice. Hopefully I can gain more views.

  40. Nice suggestions, I was planning to launch a YouTube channel for my website and this will certainly help me a lot.

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