How to Use Twitter for Business
Twitter can be an ideal marketing tool for any business. Many business owners don’t know how to use social media for marketing. The main objective of social media campaigns is to enhance personal communication. Businesses should engage with potential customers, rather than just shouting their message. The idea with social media is to engage and interact, rather than pushing your message down people’s throats.
Twitter can be used in different ways:
Branding
Establishing a brand identity is vital for many businesses. Twitter can be useful for reinforcing a brand. For instance, a company’s brand can be secured through the avatar which appears in the Twitter profile. You should use the image which represents your company’s brand. Twitter has been very effective in building brand identity for my webhostingpad coupons and register.com discounts.
Marketers can also keep track of what people are saying about their brand and company on Twitter. Using the brand or company name, you can carry out a search at http://search.twitter.com. Whenever someone tweets a query about the service or company, a reply can be sent offering the necessary assistance. For ease in monitoring such mentions, you need to subscribe to a Twitter RSS feed. This way, you will be notified every time the brand or company is mentioned.
Marketing
Twitter can be useful for informing customers about new services, promotions and products. Marketers can carry out searches for queries which can be solved using the company’s product.
Viral
Twitter is a viral tool. Interesting, innovative and new products are usually broadcast and re-tweeted, thus helping spread the word fast. Think of what is unique and interesting about your product or company. Unconventional ideas are more likely to appeal to Twitter’s audience.
Press
Twitter is a great tool for grabbing the attention of news media or the press. Many media personalities and bloggers participate on Twitter. Therefore, posting your announcements on Twitter might lead to unexpected press coverage.
Instant feedback
Twitter can be a great way of getting instant feedback. If you want to know what people think about your product or company, you can ask questions via Twitter to get immediate feedback.
Connect
Twitter is useful for connecting with other people in your industry. You can follow professionals in your market or niche so as to stay informed of developments in your industry.
Respond to criticism
You can use Twitter to offer a constructive and professional response to criticism. Keep track of mentions which criticize your service or product, and then respond in a professional and helpful manner.
Author Bio
This is a guest post by Charles Mburugu, a social media and internet marketing blogger. He also writes about coupon deals at discount blogs that share webhostingpad discounts and register.com coupons. Currently, he is contributing to a coupon blog which offers a webhostingpad vouchers and register.com promotion codes.
Category: Social Media
About the Author (Author Profile)
Shiva Chettri is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. He intends to make the web a friendlier place by sharing stuffs and articles which will help other webmasters and bloggers to becomes successful. His other interests includes Web Designing, Wordpress and Music of almost every genre. Send +Shiva an email at admin@netchunks.comSubscribe
If you enjoyed this article, subscribe to receive more just like it.
Twitter can be our 24/7 costumer service!
Larissa recently posted..How to get rid of scars- fast and easy!
Twitter: bitingsoft
says:
People tweek much often than the updates facebook.
So Twitter is good tool for marketing.
Pradosh recently posted..Clean Duplicate Files To Free Up Space And Boost Drive Performance
Twitter is great service for marketing
Thanks for the tip! Yeah i definitely agree that right now, Twitter is getting more famous than Facebook. And it’s certainly a good platform for advertising your business!
Nice tip for marketing our small business. I think Twitter can be used for whatever purpose we want. Our imagination is the limit.
Twitter is ideal for viral marketing as the word-of-mouth advertsising is very effective. In general thanks a lot for wonderful ideas how to promote Twitter.
Twitter: AffiLateNetwork
says:
Thank you Charles for this article.
Well Twitter is a “must have” business tools into the new 2.0 Era.
I use twitter especially for special announcement and promotional discounts.
Regarding customers support,I usually do in through Facebook or email
Albert recently posted..Social Networking Websites Daily News #2
Twitter: WayneMorrise
says:
Great tips. I actually made a twitter account for my business too. I do follow does legitimate and verified users in twitter that use to be in my niche category. Further more, I also use Hash tags every time I have a new tweets to do. Do you think this will help?
Twitter: GearOutdoor
says:
Hi Shiva,
Very nice and informative article. I don’t use twitter currently, because I’m searching information on how to.
Your post helped me out a lot, so I hope that I can tweet pretty soon. Thanks Shiva!
Nick recently posted..North Face Denali Jacket Review and Coupons
Thanks for this article, I need to start using Twitter and didn’t know how to start it off and getting it to run, and this will be my reference.
great post very informative thanks
Twitter is one of the greatest social network and for sure works very well for announcing promotion, new content and brand building. Fairly easy to for promoting business online.
Andy recently posted..Charlotte NC Foreclosures Offer Excellent Deals And Steals
Shiva, Its a very nice post on Twitter marketing! I’m unaware about these tips. Thanks a lot for the very informative blog and we are expecting more posts like this. best of luck
Matt recently posted..Floola 5.8 Software
At the starting i do not know how to use twitter,It was very difficult to me..But know twitter is really helpful for me..Till now it did not help me that much in marketing ,I have faith that twitter will surely help me in marketing.. http://goo.gl/y2epy
twitter is one the best social networking site which helps to improve our business and even it also generates a lot of traffic to your blog when you have more number of active followers.
shenoyjoseph recently posted..Make Free Video Calls on Samsung Galaxy S and S2 using Skype
I just signed up for Twitter and I’m just wondering how it can be used as a social marketing tool for my business. It seems to be kinda like facebook
Twitter: swamykant
says:
According to a recent report, twitter has more mobile users and most prefer to stick to brands only like cnn.
Swamykant recently posted..How SMS Messaging Is Changing The World
Thanks for the tip..I need to start using Twitter and didn’t know how to start it off and getting it to run, and this will be my reference.
I actually made a twitter account for my business too. I do follow does legitimate and verified users in twitter that use to be in my niche category.