How to Sell on Facebook
Online merchants are always on the lookout for the most profitable ecommerce platforms. With so many different platforms to choose from, it’s easy for a novice online seller to get confused in deciding which one is best for their brand. High visibility and high traffic are imperative to landing sales. Of course, the more people your products are exposed to, the larger the potential customer base is. The key to online selling is drawing people in by getting and keeping their attention. On low traffic platforms this might be easier said than done. That’s why so many people are flocking to social media sites and why selling on Facebook has become a hot new channel for merchants big and small.
Given it’s popularity, Facebook is a potential boon for any type of ecommerce business. Facebook has over 500 million active users. Those users are connected to, roughly, 130 friends and 80 groups or pages each. In terms of exposure for your ecommerce business, you just can’t ask for better odds than those. So what are the avenues of selling online through Facebook and which ones are the best? Let’s take a look at the current available options.
Facebook Ads
These are small ads that appear on the sidebar of the pages of your targeted audience. You can target anyone anywhere using keywords. Algorithms pair up your ad’s keywords to those found on users’ pages and displays them accordingly. The good thing about these ads is that you can target anyone you want to. The downside is you can’t make them click the ad that’s going to take them to your products.
Facebook Virtual Store Apps
These apps are handy and easy to use. The integrate your products onto your Facebook page and display them for sale as they appear on other sites like Ebay, etc. The relative ease of installing, integrating and using these apps make them quite attractive. However, your customers have to allow the app access to their pages and then leave Facebook to complete their purchase, both of which can be huge turnoffs for prospective customers.
Facebook Fan Pages
These pages are a super idea and a must-have for any ecommerce business. They are invaluable tools for raising awareness of your brand, offering promotions and getting your products out there. The downside to this avenue is the constant need to be engaging, updated and fresh. It takes a considerable amount of time to create and maintain a popular Facebook Fan Page and if you don’t have the time and effort to devote to it, it really won’t do you or your brand much good.
Facebook Storefront
Creating an actual store within the Facebook page is the ideal situation for selling your products and services. It’s one stop shopping for your customers without leading them on a wild goose chase of click this, click that or refresh the page to proceed. They can get in and get out fast – which is a very attractive attribute to online shoppers. However, like with the aforementioned methods, there’s always a tradeoff. Going the Facebook storefront route takes away the social media aspect of the process in terms of being able to share, promote and interact – which is the very reason you considered Facebook for your ecommerce platform to begin with, right?
While some of these methods may work for some, they might not be beneficial to you. The key is to experiment with the various ways to sell on Facebook to find out which method is right for your brand in terms of potential profitability, ease of use and practicality. When you find what works, stick with it and cultivate it so that your social marketing campaign and your brand will flourish.
Category: Social Media
About the Author (Author Profile)
Shiva Chettri is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. He intends to make the web a friendlier place by sharing stuffs and articles which will help other webmasters and bloggers to becomes successful. His other interests includes Web Designing, Wordpress and Music of almost every genre. Send +Shiva an email at admin@netchunks.comSubscribe
If you enjoyed this article, subscribe to receive more just like it.
Comments (34)
Trackback URL | Comments RSS Feed
Sites That Link to this Post
- Rockable Press Releases "Successful Facebook Marketing" (+ Huge Discount) | Netchunks | June 18, 2011
- 5 Simple Ways to Gain More Blog Followers | Netchunks | July 16, 2011
- How to Use the Social Network Wars | Netchunks | August 13, 2011
- How to Use Your Smart Phone for Blogging Success | Netchunks | August 15, 2011
Facebook ads are really great way to promote your products or services and impress people to buy it. I have seen many who’re getting positive results through Facebook ads.
Riya recently posted..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated
Hi Riya, You are right, Facebook ads are certainly lucrative. It offers you the power to reach out to more than 500 million users.
Thanks for the comment
Regards,
Shiva
Shiva Chettri recently posted..The Ultimate List of Premium WordPress Theme Providers
Facebook Ads are easy and straight forward. But I think it depends on what kind of products you wish to target… some products might be difficult. For example, web hosting plans?
Jasmine recently posted..HostGator Supports Jetpack and VaultPress
You’ve got it right friend. Most blogger usually target for first page rankings. But, you can get surprisingly large traffic once you achieve the first position in Google. The statistics are awesome. Thanks.
Twitter: designscreation
says:
There are many ways to expose your services and finding the interested people on Facebook. These are all experimental things you have to find it out yourself that which one is working for you.
Anu recently posted..Like humans- Monkeys can remember what theyve seen
Facebook Ads is a powerful tool to reach your target market and shooting that sales targets. It needs Passion and Time to better address and update your networks.
Lyka Ricks recently posted..Why do Stomata need to be open
Wonderful attention for online business at Facebook as Facebook has over 500 million active users. Those users are connected to, roughly, 130 friends and 80 groups or pages each. That is why it is a great source to do business at there. Thanks for researched post.
GRE Test recently posted..GRE Verbal Test 2 Anwers
Facebook ads a great way to sell on google and to reach your target audience that is interested in your products in order to generate high quality leads and sales.
No doubt Facebook is a good source of affiliate marketing but some forums and sale/purchase sites are more reliable to ensure the confidence and trust of traders. Anyhow due to huge traffic Facebook has its own unique value.
Latest World recently posted..Human Milk from the Cow
Wow Shiva, You even include the shopping page to boot, thanks this help out a whole bunch. I haven’t had time to sit down and try to figure out how to set up an advertisement on Facebook.
I didn’t know that there’s this facebook virtual store apps since I only see independent account for online business of every individual. I need to explore FB I guess to learn more.
Michael recently posted..Panasonic Prestige NN-SD997S- 22cuft 1250 Watt Sensor Microwave Oven- Stainless Steel
This was a fantastically researched post! Facebook ads are exploding with popularity, and they’re so much easier to use than GoogleAds (and you don’t get slapped by arbitrary standards, either!) that I’m not surprised they’re so popular. Google could take a page or two from Facebook’s SOP.
Delena
Delena Silverfox recently posted..epc Lisburn
Selling on Facebook have never worked for me. I think users are engaged too much with functionality and communication with friends. However, Facebook is the fastest way to announce promotion.
Facebook is definitely a good platform to leverage on, as it has tonnes of traffic and users! Good stuff, let’s ride our success on Facebook!
Jasmine recently posted..GreenGeeks Hosting Review
Selling and announcing promotion on Facebook is tricky. Social marketing is working very well only when you are social and promote products along with personal stuff.
Thank you for the overview of Facebook eCommerce apps. The idea of purchasing within Facebook is very appealing as it doesn’t expose customers to multiple clicks or redirects when presented with too many product options.
Facebook can be a good place for saling.
Facebook yet has 500 million user but the ctr is very low.
jobs in jamshedpur recently posted..Junior Sales Executive In Jamshedpur
Thanks a lot for this thread
yours faithfully
Naruto – ناروتو
Naruto Tv – ناروتو اونلاين
الأميرة ياقوت
Naruto recently posted..ÇÓÊÝÓÇÑÇÊ-ØáÈÇÊ ÇåÏÇÝ- ØáÈÇÊ ÕæÑ åäÇ
It’s an app on Facebook that help to turn your fanpage into a online shopping.
Tony recently posted..iBUYPOWER Releases Z68 Gaming Systems
Facebook ads are a great way to sell on Google. Easy to use and a great platform to market on.
I defenitely say selling on facebook is great!
It is fun, easy, and very convenient.
How would you like the idea of socializing with friends and shopping at the same time even your miles and miles apart? Thats great isnt it..
Thats some of the reason why selling on facebook is booming.
I started my shop november of last year when i lost my job, now, its what keeping us alive! And whats the good thing about it is that you invest a very small amount of money or none at all.
It also needs time management or else it will consume all your time.
I am so thankfull to facebook, its just amazing!!
Heres my shop by the way, http://www.facebook.com/pages/Low-Price-Labels-Cybershop-LPLC/192061174156886
visit it and if you want to know more tips, dos and donts or anything that i think i can be a help with, dont hecitate to contact me..
More power to all!!
Great post! I noticed you said most apps require the user to install them. Venpop does not require the users to install it and it fosters engagement. Check it out at http://venpop.com/
Twitter: techcrates
says:
Great ways to sell on facebook…..was unaware about the Facebook Virtual Store Apps and Storefront ….
Thanks for the share
Salman recently posted..Job Hunting Tips using an iPhone
I’ve been lookking into Facebook advertising for a while now. It looks like a fairly inexpensive way to advertise. What are some of the advantages of using CPM model instead of a PPC method?
facebook ads is really a smarter way to promote… Thanks for the share
I have been drawn to Facebook Advertising because of their relatively inexpensive platform. Compared to other ad mediums, they seem to be easier on ad content approval. Facebook Ad bidding is also based on user interest instead of keyword. You can really get some targetted ads and reach millions of users.
Hi, i feel that i noticed you visited my web site thus i came to ?go back the prefer?.I am attempting to find things to enhance my website!I assume its ok to make use of some of your ideas!!
I care for such info much. I was seeking this certain information for a long time. Thank you and good luck.
Cheers!
Hello there, just became aware of your blog through Google, and found that it’s really informative. I am going to watch out for brussels. I will appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!
It is perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I desire to read more things about it!
Great post. I was checking constantly this blog and I am impressed! Very useful information specially the last part
hey there and thank you for your info � I�ve definitely picked up something new from right here. I did however expertise several technical issues using this site, as I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your quality score if ads and marketing with Adwords. Anyway I�m adding this RSS to my e-mail and could look out for much more of your respective interesting content. Ensure that you update this again soon..
Magnificent goods from you, man. I’ve understand your stuff previous to and you are just extremely excellent. I actually like what you have acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I can’t wait to read far more from you. This is actually a great website.
Pretty nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!
I like the valuable info you provide in your articles. I will bookmark your blog and check again here regularly. I’m quite certain I will learn many new stuff right here! Best of luck for the next!
I think this is one of the most vital information for me. And i’m glad reading your article. But should remark on few general things, The web site style is perfect, the articles is really great : D. Good job, cheers
We are a group of volunteers and starting a new scheme in our community. Your site offered us with valuable info to work on. You have done a formidable job and our whole community will be grateful to you.
Definitely believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they plainly do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks
This is very interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I’ve shared your web site in my social networks!
Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I will definitely return.
I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.
Hello, i think that i saw you visited my weblog so i came to �return the favor�.I’m attempting to find things to enhance my website!I suppose its ok to use some of your ideas!!
Simply want to say your article is as astonishing. The clarity in your post is simply excellent and i could assume you are an expert on this subject. Fine with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a little bit, but other than that, this is fantastic blog. A fantastic read. I’ll definitely be back.
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how can we communicate?
Hi there, You’ve done an excellent job. I�ll certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this website.
Magnificent beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept
I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one these days..
Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I�ll be subscribing to your augment and even I achievement you access consistently rapidly.
My brother suggested I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!
I don�t even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you are not already
Heya i�m for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and help others like you helped me.
I was suggested this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are incredible! Thanks!
Nice blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol
Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, let alone the content!
I�m not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful info I was looking for this information for my mission.
You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!
I have been surfing online more than three hours today, yet I never found any interesting article like yours. It�s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.
anti estrogen recently posted..1
Hi there, simply became alert to your weblog via Google, and found that it’s really informative. I am going to be careful for brussels. I?ll be grateful in the event you proceed this in future. Many other people shall be benefited from your writing. Cheers!
facebook fans for sale recently posted..1
F*ckin? amazing things here. I am very satisfied to see your post. Thanks so much and i’m having a look forward to touch you. Will you please drop me a e-mail?
facebook fan page design recently posted..1