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How to Press Release: Cheap Alternatives to Writing Yourself

| September 26, 2012 More



As I’ve mentioned before, press releases are key for proper SEO – so this is a how to press release guide on how to find someone else to do the dirty work for you (or at least most of it)! Google and the other search engines love them, they’re expected to be keyword-rich with anchor text (or linked author byline), and there’s almost always something new happening with your business or website to write up.

Launching a new product? Re-releasing an existing one? Adding a new blog section? Now answering support questions on the weekends? Adding a new partner? It can be as simple as changing something up on your blog (even just to justify another a press release!) – nothing is too small as long as you can spin it with some positive excitement.

So first and foremost, you should create a content schedule for SEO and include press releases as one of the many tools in your SEO arsenal. Make a point to write/distribute a press release at least twice a month in addition to your other articles and posts. You’ve got to pay attention to keyword density and relevancy of content just as you would any other article.

It also doesn’t hurt for your press release to be well-written. Google is getting smarter and smarter these days so I have to assume they’re engineering another algorithm to test for ‘readability’ somewhere down the line. Best to protect yourself and your valuable content now than risk another Panda epidemic.

I always suggest writing the press release for yourself because you know your business best. Once you get going, it’s easy to crank out a press release pretty quickly – even if you have to ‘free write’ first to get in the groove.

But for those who don’t want to write press releases for your site, I’d suggest outsourcing it. Let’s face it, not all of us are good at everything and writing is included in that. So here are a few options for you…

  • Bulk Article Writing Companies: These companies specialize in in article writing. You just give them the topic, the details and pick how fluent or well researched you want the article to be and you can pay as low as $3 an article. These companies usually run at a 7 day lead time (you can always pay more per article for faster delivery) and I would highly suggest you tell them you’re writing an announcement, not a press release. For some article writing companies, ‘press release’ seems to be a dirty word. But basically, you come up with the details for the press release, they write the body and you just make sure to format it before submitting.Article Content Machine: http://articlecontentmachine.com/
  • Fiverr: All things are possible through Fiverr! You can either search specifically for Press Release writing as a job or just take the same tactic as above for just a regular article and you do the formatting. Just be sure you specify a word count and make sure the vendor has a good track record. Fiverr is a good choice if you don’t want to order upfront in bulk or just want to test out the services here or there.Fiverr: http://www.fiverr.com
  • Elance or Odesk: As an entrepreneur, I’m sure you’re already well aware of how these sites work. To sum up, they specialize in connecting you with qualified workers for your projects. Need a good writer? Put your job up for bid. A good marketer? A developer? Elance and Odesk have contractors from all over the globe ready to help you out. You can hire a press release writer for just once or order in bulk. This tends to be the most expensive option (around $7+ for a native English speaking writer) but your odds of getting excellent results are much higher as you have feedback to judge from.Elance: http://www.elance.com
    Odesk: http://www.odesk.com


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Category: Writing Tips

About the Author (Author Profile)

Kori is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. She intends to make the web a friendlier place by sharing info and articles which will help other webmasters and bloggers to become successful online.

Comments (33)

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  1. John Smith says:

    Press Release is a very helpful for seo point of view and you take a lot of traffic with the help of press Release,

  2. ansh
    Twitter:
    says:

    press relaase is the best option but thing is how do we do it easily and quickly . .
    ansh recently posted..Solved – Warning: file_exists() [function.file-exists]: open_basedir restriction in effect.My Profile

  3. Carl
    Twitter:
    says:

    Being realistic quality of press releases matters a lot, as well as way of distribution. Quality press releases usually get picked by top search engines and even printed media.

  4. Manoj from smartphone says:

    I tried some fiverr gigs,,the results were not good..And finding good fiverr gigs for almost anything is very difficult
    Manoj recently posted..Samsung Galaxy Note II Launched in India for ₹39,000My Profile

  5. jordan says:

    I’ve seen press releases personally deliver more SEO value than any other link. Especially if it gets picked up by a major news source, while it is expensive oftentimes it is worth it.

  6. vetrri says:

    pretty nice post. i liked the tips for alternative way for writing articles.i am a new blogger this post really helps me and reduces my time spent. thanks for sharing.

  7. Terry J says:

    Yeah, writing youreself could be a pain in the neck.

  8. Veer Modi
    Twitter:
    says:

    Press release is great for seo point of view. Quality press release can bring lots of benefits to your blog and also give a good amount of traffic.
    Veer Modi recently posted..Benefits Of Green TeaMy Profile

  9. Press release is a powerful form of advertisement. It can effectively increase your link popularity and your position in the search engines.

  10. Fern says:

    As far as SEO goes, press releases are brill. Great tips here, anything to help reduce time spent but still get results is always appreciated!

  11. Placing an order in bulk can give you that chance of getting a better deal between you and a article writing provider. You may also find other affordable services offered in different sites where you can also be assured that you’ll get the worth of your money invested on every gig you bought.
    Cristian Stan recently posted..Best Baby CarrierMy Profile

  12. Ani Gupta says:

    Thanks for Great Tips..Press release distribution service for all businesses increase traffic and visibility..

  13. The post is handsomely written. I have bookmarked you for keeping abreast with your new posts.
    Job Vacancies
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  14. Thankyou very much for these guidelines…!!!
    I think this tricky tips would work out for SEO works…

  15. rebel says:

    This are a good encouraging tips for a beginner i feel helps a lot regarding SEO which is the basic need for every website holder and to make some easy money but not every one can right good articles :)

  16. Pavel from Architectural Finishes
    Twitter:
    says:

    Press releases are a great way to generate links and traffic as well as stay connected to your stakeholders, however, writing them can be very time consuming. I haven’t worked with any article writing companies but I have a done business with a few people of Fiverr who write great articles fast and all for just $5!

    • ahsan says:

      “It also doesn’t hurt for your press release to be well-written. Google is getting smarter and smarter these days so I have to assume they’re engineering another algorithm to test for ‘readability’ somewhere down the line.” Google’s Matt Cutts has stated that while there isn’t a specific algo for spelling and

  17. Hahnfo says:

    Sorry, but I think it’s not a good idea to use Fiverr for a PR. The quality there is simply aweful.

  18. Brian Whites says:

    Press release is very important for purposes of gaining traffic in SEO. I have tried using it to market my custom writing services website and the results have been tremendous.

  19. Jack says:

    I was going to write a press release about my company’s new product myself, but after reading this article I have decided to assign that task to a professional content writer. I will definitely check out Fiverr and see whether it will help me find press release writers within my budget.

  20. every one can earn money by reading this type of information and good article

  21. Isabell
    Twitter:
    says:

    Thank you for your guide. I will take advantage of your tips.
    Isabell recently posted..WebMoney Payment Gateway Addon Is Now AvailableMy Profile

  22. There are a number of websites that can give you the rudiments of putting together a press release. Google: How to write a press release. The release should be written short, to the point and give a sufficient amount of details about the exhibition, including the purpose of the exhibition, people who were involved in it, a quote or two from one of them explaining its purpose, admission fee (if any).

  23. Hi,
    Press release are no matter what as important as networking to gather traffic. I like reading what you had to say about it. It was very informative. :) The tips and alternatives are fab.:)
    Sanjib Kumar Saha recently posted..The Latest Hair Trends for the Last Quarter of 2012My Profile

  24. Nursing says:

    Thanks for Great Tips..
    I will take advantage of your tips.

  25. I always publish press Releases whenever our company launches new products. I don’t take the help of press release for any kind of SEO purpose. By the way this post contains so many tips which will be very helpful. Thanks :)

  26. Paulina says:

    I wrote my first press releases, then startet outsourcing. The first company had very low prices, but I wasn’t really satisfied with them. In my experience, if you’re willing to pay a little more, the quality will be much much better. Lots of people expect high quality PR-journalism for less than a cent per word, but they need to realize you only get what you pay for.

  27. I really hope I can read another post from you. You have wirtten such an informative topic. Thanks to you.

  28. “It also doesn’t hurt for your press release to be well-written. Google is getting smarter and smarter these days so I have to assume they’re engineering another algorithm to test for ‘readability’ somewhere down the line.” Google’s Matt Cutts has stated that while there isn’t a specific algo for spelling and grammar, sites with good spelling and grammar tend to rank higher.
    Owen E. Richason IV recently posted..Keyword Density and ResearchMy Profile

  29. Ranjan says:

    Nice post
    Actually I outsource,like press-release, guest-posting through FIVERR and admirably you mention this also. One more thing i.e. considerable in your post that whenever prepare the content for press release its like an announcement.
    Thanks for sharing.
    Ranjan recently posted..How to Improve Concentration. 31 Ways to IncreaseMy Profile

  30. ahsan says:

    “It also doesn’t hurt for your press release to be well-written. Google is getting smarter and smarter these days so I have to assume they’re engineering another algorithm to test for ‘readability’ somewhere down the line.” Google’s Matt Cutts has stated that while there isn’t a specific algo for spelling and grammar, sites with good spelling and grammar tend to rank higher.

  31. This website has very good content.
    Thank you for the great article I did enjoyed reading it,
    I will be sure to bookmark your blog and definitely will come back from
    again. I want to encourage that you continue your great job,
    have a good day -

  32. piyush
    Twitter:
    says:

    pretty nice post. i liked the tips for alternative way for writing articles.i am a new blogger this post really helps me and reduces my time spent. thanks for sharing.
    piyush recently posted..Top 50 tips to boost your Google adsense revenueMy Profile

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