Fundamentals of Social Media and SEO for your Business
Let’s admit it, social media is becoming an increasingly powerful communications tool that is shaping the way we live at its own pace. Online networking sites are joined by millions everyday, and it’s becoming quite clear that we’re living in an age where our private lives are being showcased grandly as public as Facebook or Twitter can be. Along with social media, we’ve also seen the increasing competition for the coveted Page of Google’s search engine. SEO is no longer optional. It’s the new battlefield in marketing. It’s also the source of fevered discussions on tips to make it on top, and on how to outsmart – if you could outwit – Google’s constant algorithm updates – about 50 just in the most recent update last May.
More and more businesses are looking online to forge meaningful communications with consumers, and to compete for the rankings. Social media and SEO are integral to any online campaign, or desire to create markets through this unique and ever-changing platform. With search engines constantly updating how they index millions of web pages, some basics still remain in “keeping up with the engines”. Here are some fundamental, and common-sensical, social media and SEO tips to remember.
1. Be Personal In Your Social Media Accounts
As great as it is to rely on Tumblr or Wordpres or even Twitter feeds to fill your Facebook business pages, nothing beats being personal too. Online consumers are more likely to stay on your Facebook page if they see it has a personal touch. Post relevant quotes, the occasional news articles, and even behind-the-scene photos of your business. On Twitter, try to answer queries from other users. Communication is a two-way process. If you deliver your end of the bargain, most likely it will be reciprocated. Maintaining active social media accounts is crucial.
2. Be Consistent In Your Updates
Every day, the search engine spiders are visiting websites to check out the latest updates. By adding content on a regular basis, you’re telling these online robots there is something new and interesting in your page. If you have a blog, do your best to update it everyday. Leaving websites stagnant for months will not be any help to your SEO cause.
3. Check out Google Plus
You want to be on top in Google’s search engine? Then use Google’s social network. It may not be as massive as Facebook, but the social networking site offers a lot of opportunities for you to get to Page 1. Experts say that Google Plus is a comprehensive platform that can send out quality SEO signals when used properly. Create a page where you can share your recent updates. The Google + widget is becoming more and more ubiquitous, and perhaps soon, even more so than the Facebook Like. Plus, those +1’s are more likely to send quality signals to the search engine spiders.
4. Quality Content Using The Right Keywords
Instead of coming up with as many backlinks for your posts, businesses hoping to utilize SEO techniques should look more into quality content. Backlinks are losing their steam with the recent algorithm updates from Google, and original, high-quality content shared in social media sites are gaining more weight. Focus on specific keywords which are actually relevant to your business and to your customers’ wants. This means understanding your target market, and focusing efforts in creating content that appeal to them, using keywords which actually refer to your business offers. Well-research keywords which are neither too niche nor too general will reward your SEO efforts better.
Don’t expect overnight results though. With SEO, patience is the key. Along with patience, should be the desire to make use of social media and SEO techniques which communicate meaningful business messages to their target consumers. Focusing on a streamlined, achievable strategy online can be quite challenging with the proliferation of so many websites and media channels, but the key to succeeding is always to focus on the quality of your efforts. Quality, as always, comes only if you have researched extensively on any social media and SEO endeavor, complement it with the proper follow-through, and remain open to the latest updates and emerging trends.
Share this article
Category: SEO
About the Author (Author Profile)
Andrew Brayden writes for Tech Inventory, where he shares the latest news about social media, wireless and satellite communications, gadgets, and computers.Subscribe
If you enjoyed this article, subscribe to receive more just like it.
Twitter: antonrsa
says:
Hi Andrew –
Yes , I do agree with you. Social media has become an important part of not only Digital Marketing but for SEO proposes as well. Onpage and offpage alike – social signals and buttons are a valuable way to increase the exposure for your website online in various social media channels and or forums and in the Search Engines as well – especially with Google’s personalized search.
Anton Koekemoer recently posted..Is blogging the right answer for your business?
Twitter: webmaisterpro
says:
Definitely, the key is in consistency and not limiting marketing campaign only to SEO or SMO, both should be implemented and maintained.
Carl recently posted..When It Comes To SEO, USA Companies Are Able To Offer Superior Services
Twitter: healthy_start_
says:
My husband and I were just talking about how important it is to be personal on your blog and with your social networks. It makes all the difference!
If someone sends me a personal message, then I feel as if they actually care about me as an individual more than a follower or buyer. But if they pretend to be personal or send out consistent impersonal messages, then I quickly stop following them. They both could be saying the exact same thing, but the person who treats me as a human wins out every time.
Bellaisa recently posted..Attract Men on Facebook? Not a Good Idea!
Twitter: menajplr
says:
I’ll admit I’ve been slow on the uptake when it comes to social media, but I can already see how powerful a strategy it really is. Both in terms of building traffic and making new business connections.
The thing that strikes me most is just how easy it is to reach out to people and build new relationships online. My business has certainly benefited from using social media in more ways than one.
Mena Jo recently posted..Not Taking Action is Your Biggest Failure
Offcourse..Social media Is everything to a blog…many New blogger with PR 0..Can only Get Social Media Traffic At Start..So It Give Some Set Of Loyal Visitors To A Blog..
Techwarlock recently posted..Know How To Develop A Simple Android Application
Twitter: worksforweb
says:
Good topic, the picture to your post is very illustrative. But I don’t think Google Plus plays an important part in website promotion.
Isabell recently posted..Italian iAuto Lang File Available
I cannot agree enough with your first point. It’s called SOCIAL media for a reason. It’s no longer enough just to have a Facebook or Twitter account, you must USE it and INTERACT with your followers/people in your networks. Today’s consumers expect a genuine interaction.
Update of blog is very necessary.. always provide viewers new and latest post so they find latest info here.. Keywords are very important in google search or ranking
ayesha recently posted..How to Replace MS Word Characters with UTF-8
I really love to read your blog as well as the examples that you’ve mention. Thank you so much for this helpful contents. I am looking forward to see more example contents like this.
If you have time you can also visit this site that I managed to surf in business startups.
Its really a helpful post for blog writers… If they really take care the above mentioned points.. It would definitely grow the site traffic..
ASHIS recently posted..First Time on Stage ?? Tips to overcome stage fear..