According to the UK Oxford Internet Surveys Group 87% of web users make use of at least one social networking website. For this reason, businesses who aren’t harnessing the power of social media to attract new clients are missing out on a vast potential customer base. However. when using social media to engage with potential clients it is important to adopt a non sales like strategy, especially when the business you are in isn’t particularly interesting, and this is something that can seem a little alien to many companies. With this in mind, here are four great tips on how to get your customers interested.
Find the Angle
Even if your business isn’t particularly glamorous you still need to make it appealing. With this in mind you need to find an angle that is likely to make it interesting to your readers. If you’re an insurance company for example then you may want to think about running a competition with a prize for the winner. Whatever it is, find an angle to make your business fun.
Use Social Media for its Primary Purpose
As Social Media sites such as Twitter and Facebook grow, it becomes all too easy to forget the main purpose of these sites. That is a platform upon which people can interact and engage in a social fashion. What it isn’t is a platform to advertise business. Social media users simply hate to be sold to, so you need to reach out to them from a social perspective rather than a selling one.
Be a Face Behind the Name
Many companies, both large and small often hide behind logos, and when you are marketing using social media it needs to be about real people interacting with real people. This is how social media relationships are really formed, so make yourself visible to your target demographic.
Building Trust Takes Time
It’s clear that effective marketing through social media channels takes time and many businesses make the mistake of failing to estimate the amount needed to put a plan into action. As a result an experienced web copywriter or marketing company often has to pick up the pieces of a marketing campaign that’s gone wrong and this can be a little tricky. A planned social media strategy will be far more successful if results are measured and tweaked accordingly. There have been numerous studies to show that a reader or follower has to be exposed to your business on numerous occasions before they consider parting with their cold hard cash. Therefore, this exposure has to be built gradually.
So there you have it, four great tips on how businesses can make a real connection using social marketing.