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Four Top Social Media Tips for Business Users

| January 15, 2013 More



According to the UK Oxford Internet Surveys Group 87% of web users make use of at least one social networking website. For this reason, businesses who aren’t harnessing the power of social media to attract new clients are missing out on a vast potential customer base. However. when using social media to engage with potential clients it is important to adopt a non sales like strategy, especially when the business you are in isn’t particularly interesting, and this is something that can seem a little alien to many companies. With this in mind, here are four great tips on how to get your customers interested.

Find the Angle

Even if your business isn’t particularly glamorous you still need to make it appealing. With this in mind you need to find an angle that is likely to make it interesting to your readers. If you’re an insurance company for example then you may want to think about running a competition with a prize for the winner. Whatever it is, find an angle to make your business fun.

Use Social Media for its Primary Purpose

 As Social Media sites such as Twitter and Facebook grow, it becomes all too easy to forget the main purpose of these sites. That is a platform upon which people can interact and engage in a social fashion. What it isn’t is a platform to advertise business. Social media users simply hate to be sold to, so you need to reach out to them from a social perspective rather than a selling one.

Be a Face Behind the Name

 Many companies, both large and small often hide behind logos, and when you are marketing using social media it needs to be about real people interacting with real people. This is how social media relationships are really formed, so make yourself visible to your target demographic.

Building Trust Takes Time

It’s clear that effective marketing through social media channels takes time and many businesses make the mistake of failing to estimate the amount needed to put a plan into action. As a result an experienced web copywriter or marketing company often has to pick up the pieces of a marketing campaign that’s gone wrong and this can be a little tricky. A planned social media strategy will be far more successful if results are measured and tweaked accordingly. There have been numerous studies to show that a reader or follower has to be exposed to your business on numerous occasions before they consider parting with their cold hard cash. Therefore, this exposure has to be built gradually.

So there you have it, four great tips on how businesses can make a real connection using social marketing.


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Category: Reputation Management, SEM, SEO, Social Media, Writing Tips

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  1. Vivek Bhatt says:

    Agree, Cant even think of running a blog without any social networking site. It must.and of course above tips are surely gonna make a deep relationship with any user ;)
    Vivek Bhatt recently posted..Galaxy S III Mini Now Available In More Color OptionsMy Profile

    • RKS Technologies is a small company from India, which provides complete Web services, Content management system solution, SEO, SEM, SMO, Internet Marketing etc since July, 1999. We are having good experience of On-page Search Engine Optimization (SEO) & PHP development with qualified expert since last 13′s Years. & having good reports of our clients. see our portfolio & ask your question to us to know more –

      Thanks
      RKS Technologies

  2. Darnell Jackson
    Twitter:
    says:

    Good topic ama,

    The best tactic I have found is to treat it like you’re at a big convention event or party and you are trying to meet new people.

    What kinds of things would you say? What would other people in the room find interesting?

    What would you NEVER do.

    The same thing works for twitter/G+ F facebook
    Darnell Jackson recently posted..Happy Birthday Dr. Martin Luther King Jr.My Profile

    • ama seo
      Twitter:
      says:

      Yeah, I think the key is to be a person and not hide behind a brand. That might be tricky if several different people are responsible for the social media at a company. However it makes the “brand” seem much more approachable.

  3. Umair Butt says:

    I was really searching for social media tips and finally i find it here. Really thanks a lot for sharing this.

  4. I like how you recommend to be a face behind the brand. That is so important these days. Relationships, personally and business-wise. People don’t want to be “taken” and want to feel like they know the company.
    Deborah Anderson recently posted..Deborah Anderson on Experience Pros Radio ShowMy Profile

  5. Aasma
    Twitter:
    says:

    Nice points, For the success of your social media marketing you have to interact with your audience and that is possible if you’re sharing something useful and funny. As most number of people use social media sites for fun not for buying something.

    Once you start engaging them, later you can slowly start your promotion. That’s why having a solid marketing plan works wonder.

  6. Nishadha
    Twitter:
    says:

    I think it’s hard to exactly pinpoint how you should use social media because it differs from company to company and niche to niche. But I guess one things that is common in any successful social media usage is engagement.
    Nishadha recently posted..iPad mockup tool for realistic iPad designs + ipad templatesMy Profile

  7. today businesses use social media any success of businesses in word is whoz use social media thanks to shear this informative post

  8. Asiru Nasir
    Twitter:
    says:

    Social media is really very important part of promotion and getting more new customer base and of-course it’ll take time to build a good customer relation and trusted one……

  9. Build strong communities and groups across social media platforms. Spread the useful and latest info to your audience.
    Rajkumar Jonnala recently posted..15 Simple Social Media Resolutions For 2013My Profile

    • ama seo
      Twitter:
      says:

      Yes, building a community is important. You only have to look at the big YouTubers and how they use twitter (and to an extent facebook) to see how cross-platform promotion can be a really big asset in community building.

  10. Patrik says:

    These days it is necessary to use social networking sites in order to maintain a blog. thanks for the eye opener

  11. These days it is necessary to use social networking sites in order to maintain a blog. thanks for the eye opener

  12. Mohd Aktar
    Twitter:
    says:

    Hey buddy,
    Quite helpful and sufficient information to promote business through social media. All the four methods must consider.

    I’d like to add one more point that we should not mix our personal profile with business profile on social media sites.

    Thanks :)
    Mohd Aktar recently posted..Newstube Premium WordPress Theme DownloadMy Profile

  13. Sawicka
    Twitter:
    says:

    Be a Face Behind The Name, well that is unique Tips. Yes, this is important in these days when relationship is one of the top factor for business.
    I like your article, simple but very informative.
    Sawicka recently posted..Gdzie kupic Vimax Pills Online – Vimax Pigułki Powiększania Penisa?My Profile

  14. Good knowledge for this information and get knowledge of about this info thanks a lot

  15. Ogłoszenia w UK
    Twitter:
    says:

    Well in some kind of seo copywrighters you need to be aware of some companies. I have heard about some writers that in fact of writing unique article, they were stilling someones excisting and changing the keywords

  16. piyush joshi says:

    hello friend,

    social networking is the best source to the blogger to improve there business this should be sourly noticed that the traffic are very much attracted towards the social media and if we are good at social networking attraction we sourly gt good traffic
    thanks
    piyush joshi recently posted..WordPress 3.5.1My Profile

  17. Tushar
    Twitter:
    says:

    Similar to social media sites forums too help us get more socialized with people. I love forums as we can find many solutions to our problems.
    Tushar recently posted..Christmas 2012 Samsung Galaxy S3 Leads Miles Ahead Of the IPhone 5My Profile

  18. What kinds of things would you say? What would other people in the room find interesting?

    What would you NEVER do.

  19. Similar to social media sites forums too help us get more socialized with people. I love forums and commenting as we can find many solutions to our problems.

  20. social media is give the life to the man so that he or she can share his knowledge to other and improve his knowledge more more and more

  21. Thanks for this information! I’m still working on social media pages to promote (hopefully!) the firm I work for. Its a lot harder than I expected and is taking more time and effort than I first thought so this post is actually going to help me! Many thanks

  22. Paul from Miami Business says:

    Thanks for the tip. It is important for our us have to stay updated in all social media platforms. To achieve something better for our business, we have to be aware of what’s going on within our field, what is the strength of our competitor and what are they capable of.
    Paul recently posted..Spotting The Right property In Florida Foreclosure MarketMy Profile

    • RKS Technologies is a small company from India, which provides complete Web services, Content management system solution, SEO, SEM, SMO, Internet Marketing etc since July, 1999. We are having good experience of On-page Search Engine Optimization (SEO) & PHP development with qualified expert since last 13′s Years. & having good reports of our clients. see our portfolio & ask your question to us to know more –

      Thanks
      RKS Technologies

  23. Interesting thought on a face instead of a logo. Perhaps.

  24. Great advice for a newbie like myself. Thanks for your post.

  25. Preston Price from Malware Protection says:

    There is really the danger of selling too fast to uninterested persons in Social Networks leading to negative effects of your socializing efforts.
    Preston Price recently posted..Comodo Free Firewall 2013 Windows New VersionMy Profile

  26. Useful resources thanks for the tips, Social Mediais a very powerful and extendable tools for any online businesses.

  27. sunglasses says:

    social networking is the best strategies to grow traffic and brand product value. Like Facebook,Google plus, Twitter, Use these social sites..

  28. Sonali says:

    nice post and you doing a great job and your information was superb and thank to shere this knowdge

  29. Preston from Intel Core says:

    While social media sites can be used to market our products or services, keep in mind that it is best to build relationships as a priority to firstly develop your credibility and reputation.

  30. Arun Mohan says:

    Nice Points,I read an article somewhere else, Today most of the start ups are picking up through their promotions in social media.

    Trivandrum Directory for finding News, Sources and Resources

  31. Emma says:

    Great post, I appreciate all these valuable points. I personally think “Create a LinkedIn Company Page” is also good way to more branding for business.

  32. A business without interaction of social media is wok only for its costumer not making its public brand. Use of social Media for business helps getting popular for Public not only for its regular customer. Thanks for sharing these tips , it can be helpful in building a brand Business.

  33. Stacey says:

    Its really important to be patient in building relationships. It takes a lot of time since every single individual is different.

  34. Melisa says:

    This is useful, specially liked the point about goign back and updating earlier posts that have been linked to this one….

  35. spectacles says:

    Good knowledge for this information and get knowledge of about this information and i got help from this…

  36. Brett
    Twitter:
    says:

    Agree, social media is like the fuel in the car-it is important to remember that it is not the car itself, just another important component.

  37. game news says:

    I was really searching for social media tips and finally i find it here. Really thanks a lot for sharing this.

  38. Isabell
    Twitter:
    says:

    Great tips! Thanks! Spreading info in social communities and groups will promote business significantly.
    Isabell recently posted..V.6.1.3 WorksForWeb Classifieds Scripts Are AvailableMy Profile

  39. Stephano
    Twitter:
    says:

    I like the reminder that the purpose of social networks is to be social. Too many people/bloggers/businesses forget that! They think that it is like a giant billboard for their promotions.
    Stephano recently posted..ASEA è una truffa?My Profile

  40. ken curtis says:

    The best tactic I have found is to treat it like you’re at a big convention event or party and you are trying to meet new people.

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