e-Marketing vs m-Marketing – Which is the way to go for new start-ups?
Finding and making the best of whatever economical means of advertisement are available, is very important for small businesses. Unlike the big wigs, small businesses do not have the luxury of allocating hefty amounts to their marketing campaigns. As per studies, almost eighty percent of the small companies struggle with their marketing strategies. Amongst many of the techniques utilized by several businesses, e-Marketing (electronic marketing) and m-Marketing (mobile marketing) are becoming increasingly effective.
While both of the techniques have proven to be fruitful for various businesses, there are some who prefer one over another. Both of these methods come with their own pros and cons, which are discussed below. First have a look at e-Marketing.
What is e-Marketing and what are its benefits?
e-Marketing is a very broad term which encompasses all of the marketing methods used on the web. One particular method which continues to be immensely effective for the small businesses is marketing via email. This method not only allows small businesses to market their products along with new offers and deals, but also lets them reach out to new as well as existing customers. This is a very cost effective method which can be utilized by just about any business no matter how small.
e-Marketing is very economical since more often than not, the only thing that you are spending on this method is your time and energy. Since emails are almost free of charge, the cost involved is minimal. This medium gives you a lot of flexibility in terms of space so you have the liberty of being as expressive and detailed as you wish.
Another very economical method is making the most of Social Media. Websites like Facebook or LinkedIn have immense potential and the best part is, they are totally free. Last but not the least, you can get your own business website very cheaply and optimize it for search engines.
What is m-Marketing and how it helps?
m-Marketing is, as the name suggest, mobile marketing. Mobile marketing is something to lookout for, as it is expected to grow at a very fast pace (given the number of mobile users). Though, you will have to deal with the stigma of Spam but your customers might not mind getting a message from some business they already deal with as to how they can save big on a particular product because you are running a special offer.
One of the biggest advantages of mobile marketing is that it allows you to catch people on the go. When a customer receives message from a nearby restaurant or a fashion store about a sale or promotional offer, the chances of that customer going to that shop (or even recommending their friends) are pretty high.
The shortcoming of this method is that more often than not, people are hesitant to share their personal mobile number. So obtaining buyers’ contact details is going to be harder than e-marketing. Even when you get them, you have to be cautious, because if you are sending five to ten messages to your customers’ everyday, you are doing your business more harm than good.
So, which technique should you pick for your own business? The answer to this question is really up to you! Even though, e-Marketing has been a really popular medium for some time but the axis is clearly shifting towards m-Marketing which might be a little costlier as compared to e-Marketing but can prove to be much more effective in the longer run.
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Susan is a wholesale and B2B marketing expert. She writes frequently on the topics related to wholesalers, distributors, dropshippers and trade suppliers.Subscribe
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I would go 2-fold. A good business should have both e-marketing and m-marketing strategies, while I would suggest to implement a solid e-marketing strategy first and then extend it to mobile marketing once you have created a stable e-marketing base.
I would agree with Andreas. Just like online marketing and offline marketing, both should be taken advantage of in order to receive the fullest marketing potential. Since most smart phones have Facebook and Twitter downloaded into their phones, e-marketing almost becomes m-marketing.
nice article Susan
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I can say that m-Marketing is going to develop a lot as we are observing the development of mobiles phones. It is getting harder to do e-marketing as the competition is getting tougher and stronger.
m-Marketing really sounds well and I think in very near future this e-Marketers will become m-Marketers and m-Marketing will be the new language of marketing. As mobile are quite now a days and its users are growing very quickly each day and there effectiveness is not hidden from anyone, so its a good approach to get started with m-Marketing. Thanks for making such a nice and informative post.
Really nowadays almost everybody want to utilize e-marketing to boost up their business as well as with m-marketing due to its vast and quick publicity all over the world. Thanks for this effective post!
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Twitter: sureshpeterss
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If you need to target remote places,mobile marketing works well. when we compare to USA there both works awesome…even mobile marketing in 2011 is booming a lot due to smartphones
Twitter: swamykant
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Hi Susan
Learnt something new today – m-Marketing. Nice post.
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Following the present day tendencies, I think m-marketing is more effective as modern businesses become mobile (according to some latest research, most of the time we spend with our mobile phones and smartphones). My vote goes for m-marketing.
I agree, we never leave without our phones and if a small sized phone can do so much to make marketing easier I’d also prefer to use m-marketing. The latest trend of the world of marketing is m-marketing and it is going to bring a very big impact.
Can we expect to get viagra offers via sms?. It would be a new spam generation now in your mobile.
Now is easier to get an email than a cellphone number, that’s the only problem with m-marketing, but it is a great idea to detect customers near you so you can send them a message to promote your products.
I’m in favor of m-marketing as present day software developers work hard to develop new applications for smartphones, thus m-marketing will prosper in future and will be more effective than e-marketing.
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I think the best is to go with both, that’s what exactly is marketing, I don’t see any issue why not to.
Both have their own benefits on different grounds I think e- marketing is best way to go for new start ups with online business. Mobile Marketing is also good way but It less effective than e-marketing and not active in industry.
This is very important for every business especially for small businesses. Small business doesn’t strong financially to their marketing campaigns. E-Marketing much more useful.
E-Marketing is a very big word which includes all of the marketing techniques used on the web. One particular technique which maintains to be enormously effective for the small businesses is marketing using email.
It is very economical. I read your knowledgeable and informative article. Thanks you so much for sharing important and knowledgeable information with us.
can you give more details or example for e-marketing.
Twitter: opportplanet
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Both work but I prefer e-marketing because I think that it’s much more effective, nevertheless we should not forget traditional marketing methods
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I think all kinds of marketing be it e-marketing, m-marketing social media or any other outlet all have their own strong points and fallacies. The best thing you can do is be diverse and not put all of your metaphorical eggs in a single basket
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Thanks for this article, i think very interesting. I learned very things here.