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Changes in SEO in 2011 – Things You Need To Do After The Panda Update

| May 30, 2011 More

There have been recent changes in some SEO tactics in 2011 and in order to understand this, you have to understand how the webmasters optimized their websites before 2010. Previously, the webmasters used to focus more on getting their websites indexed as much as possible. This meant that the higher the number of pages that are being indexed, the more keywords will remain in Google Index for that particular website. This would facilitate the traffic that the website earned to it. However, there has been a change in the way Google indexes various pages and this has put pressure on the webmasters as they have to work hard to make their websites seen in the search engine results. Here are some new SEO tactics that the webmasters have to implement after the Panda update.

  • Monitor your website closely: Unlike before, a webmaster has to monitor his website closely through the usage of Google Analytics and use all other kinds of Webmaster Tools to make sure that your website does not contain anything that is of low quality. If you see that the website has links that have now become low quality. Such irrelevant links will harm your website and therefore, you need to make sure that you immediately remove such links from your website.
  • Concentrate on on-page optimization: You must concentrate on strong on-page optimization on the particular pages that you have in the Google Index. The absence of this will actually play an important role in pulling website traffic. Thus, if you want to boost the traffic, concentrate more on on-page optimization.
  • Have a clear internet linking strategy: The internet linking strategy that you’re using in your website, must be well understood. This is specially designed to boost the informative value of the content that is present in your webpage and also create a mutual rise in the value of the inert-linked pages in your website.
  • Use social networking websites: This is also a marked change in SEO trends and now you have to include social networking links within your website that will be coming back from social networking websites.
  • Use strong signals: Implement sitemaps, robots.txt file, 301 redirects and all the canonical URLs so that you can build strong signals within your relevant pages.

With the new online SEO strategies that are being used in 2011, you have to make sure that you follow the simple and particular strategies that are mentioned above. Boost your traffic so that you can get the best financial results for your company’s website.

Category: SEO

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Comments (23)

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  1. Vivian says:

    I think we need to stick to the basics (but effective ways) for now as we go along with all these changes by Google.
    Vivian recently posted..Anmeldelse af ny smart søgemulighed hos VivirocomMy Profile

  2. Tuan says:

    I am trying to improve the quality of my blog posts after the Google Panda update. I’ve removed over 50 low quality posts till now.
    Anyways, I think this is a necessary change.
    Tuan recently posted..iPhone Nano Release in 2012My Profile

  3. Riya says:

    What Google want is unique and quality content. It doesn’t want duplicate content. So be careful about duplicate.
    Riya recently posted..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily UpdatedMy Profile

  4. Ankit Kumar says:

    Hey nice and Useful post bro.THanks for sharing. :)
    Ankit Kumar recently posted..Create Banner for your Facebook Profile PageMy Profile

  5. Andreas from Blog Advertising says:

    Getting links into the social networking machine is especially helpful in getting more recognition by search engines. However, the links should spread virally and authority profiles should be a part of it.

  6. Matt says:

    Some very good points, in particular on-page content. Look at structure, content and outgoing links in particular. The Panda update was good, but I think Google can do a lot better to remove poor content from their SERPS.
    Matt recently posted..Corner Computer Desk RoundupMy Profile

  7. Adrienne says:

    Good overview on the Panda update. It was my practice early on to stay away from irrelevant links but I didn’t think these would play such a huge role on a site’s ranking. I guess my team needs to do some cleaning and focus more on on-site optimization. Po was also a nice touch!

  8. sap says:

    very useful for me! as always! thanks man…
    sap recently posted..Criminal Background checkMy Profile

  9. So many blogs affected by Google panda algorithm (including big bloggers like amitbhawani and shoutmeloud). This post will help those guys..
    Money blogger recently posted..Ultimate 14 Tips To Create Online Store For Beginners Part 1My Profile

  10. Anna says:

    Thanks for the tips. I have also heard that now we need to care also more about on page optimization as well as all things like sitemaps, robots.txt file, 301 redirects for ‘building signals’.

  11. Sridhar says:

    Thanks for the great points. Better to remove the duplicate content on the site if you have.
    Sridhar recently posted..Google Account 2-Step Verification for Extra SecurityMy Profile

  12. greg says:

    Excellent… people still aren’t sure of the ways Panda will change things. I’m starting to read a lot more about Google’s new algorithms and I hope I can continue producing successful SEO work.
    greg recently posted..Finally Fast Around the Other City- The Museum of Jurassic TechnologyMy Profile

  13. Nawaz says:

    Low quality contents and poor links are virus for the site.
    Nawaz recently posted..Fantastic Sams Coupons PrintableMy Profile

  14. Carl says:

    Same things were necessary before Panda update as well as now. I am not gonna use the cliche that “Content is King” as there are many things that are laying behind and what exactly quality content is.

  15. GRE Test says:

    When we start any work, there could be difficulties come to pushed us for to work competitively, so doesn’t matter for Google pandas’ updates. Keep your concentration on quality work and to adopt new SEO techniques.
    GRE Test recently posted..GRE Verbal Test 2 AnwersMy Profile

  16. herry says:

    its nice to work on simple word press but how this tool will actually work and how to work on word press!
    and google panda is now another threat on marketing strategies as i have already lost my more then half of traffic due to its new change! i was thinking to design a new website so i will use this tool to design it now

    PPC Services

  17. TechChunks says:

    Cool Panda tips. I;m sure they will be useful to have in mind…
    TechChunks recently posted..What The Google Panda Update Taught Us About SEO CopywritingMy Profile

  18. Justin says:

    Thanks for the tips. I am a recent website developer so I am not familiar with some of the terms, like “canonical URLs” but I understood the gist of it ;-) . Awesome site!

  19. raverture from personalized wedding favors says:

    I heard a lot of great reviews about Google Panda and that is a great news for everyone. Thanks for the tips. Good thing that they are updating their features every now and then. That really helps us bloggers to get more traffic. :)

  20. yeah i removed replytocom links causing duplicate content error. you guys must look at this seriousy , i had more than twice of my original indexed pas as replytocom urls
    Iphone 4 Jailbreak recently posted..Moscone Centre Gets Ready before the Grand EventMy Profile

  21. Ross says:

    Actually this statement is completely different from the official one on Google webmaster central which shows that IP and social marketing relationship with SEO will be very important for SEO.

  22. Haley says:

    nice and Useful post bro.Thanks so much.Hope to see more post
    Haley recently posted..HDB refinancing home loansMy Profile

  23. Phil says:

    There a couple of things you can do to your site that will generally bring in good results, no matter how google updates its algorithms. Like the webmaster’s guidelines say, avoid doing anything shady and you’ll be fine.
    Phil recently posted..Yacht Charter Lefkas Town – The Ionian Hot SpotMy Profile