Warning-The Absence of a Company Blog Equates to Potential Revenue Losses
With close to 2 billion internet users globally the World Wide Web offers your business a platform to increase its customer-base substantially. Having an online presence is like owning a business in a large shopping mall that sees a “foot count” of close to 2 billion people. The potential is unlimited! But we all know that increasing sales is about relationships and trust. In this day and age, possessing a company website is not enough, because potential customers will nonchalantly “walk” past your “online real-estate” if there isn’t any one-on-one attention being offered.
A company blog solves this problem and provides the platform for you to establish relationships with new customers, and to maintain relationships with your existing customers. The low cost of starting a blog compared to the potential benefits makes the initiative economically viable. The establishment of a company blog is a technique that should be incorporated in your company’s marketing strategy.
In this article I will discuss 5 reasons for starting a company blog and how it can broaden your company’s earning potential.
1. A Blog Helps Maintain Customer Relationships
Customer Relationship Management (CRM) has taken on a higher degree of importance over the last decade. Companies around the world have realized the long-term benefit that is gained from maintaining relationships with existing customers. Through your blog, you can communicate directly to your existing customer-base on subjects ranging from new product offerings to exciting planned ventures your company intends pursuing. By developing a “chat room” you will also be able to open the lines of communication between your company and its clients in a cost-effective manner.
2. A Blog Opens Doors To New Customers
A blog increases exposure and attracts new customers. By introducing dynamic techniques to attract new customers such as offering a reward for referrals, or giving away vouchers to current customers who invite new users to your company blog, you will effectively increase your client-base and you will reinforce relationships with your existing clients.
3. A Blog Attracts Customers from Other Online Platforms
A blog provides a tool to advertise your business to a wider audience. By advertising your blog on traffic intensive platforms like forums, social networking sites, chat rooms and other established blogs – you will certainly attract new customers. Every online community provides the opportunity for you to increase exposure by linking back to your blog.
4. Use Your Blog to Diversify Your Product Offering
Diversification is a proven method to increase market share and revenue. Your blog provides the platform to branch-off into new markets. For instance, if you own a Business Consulting Company, you can utilize your blog to offer business courses in the form of instantly downloadable audio courses or ebooks.
5. A Blog Offers The Opportunity To Receive Valuable Customer Feedback
A blog can be used to test the market value of a new product or service. By offering current clients a new product at a discounted price in return for their feedback, you will gain invaluable insight on the strengths and weaknesses of the new product. This will assist your business to enhance the overall product to meet the customer’s needs, and it will lower the risk of failure when the product is introduced to the market on a larger scale.
As you can see, the market benefits of running a company blog are limitless. If you have been dabbling with the idea of starting a company blog it is time to initiate the process! Are you willing to lose a crowd of hungry buyers who want your product or service?
Alex Papa is the owner of multiple business successes both online and off. His new website steers people towards finding business opportunities and ideas. Alex also writes about Internet Security in his blog where you can find the latest Norton promo code.
Category: Blogging
About the Author (Author Profile)
This is a Guest Post, Please read the Description about the blogger Quoted below The Post. If You want to Write A Guest Post For Us You Can Read The Guidelines Here and Register and Submit the Post for Review or Contact UsSubscribe
If you enjoyed this article, subscribe to receive more just like it.
Agree that in this modern age, a company need a blog for the reason stated in point 1-4. But if the blog is not properly done it could cause a lot more problem than without having a blog in the first place.
Nicholas Teo recently posted..Daily Feng Shui Calendar- 03 December 2010
And don’t forget – long-term, a company blog can help the company make more money.
That’s what the stockholders/corporate manglers want to hear….
Until the last 2 years, I was just creating websites for my customers, but I found that blogs are adding personal touch to websites and have become very important part of internet marketing.
users take blogs easily and its more like a friendly face for the consumer ….. since blogs are something where people write their views , companies having blogs will get more trust from their comsumers
Having a blog is really important for a company. It would help them communicate better with their clients and potential clients. With this blog they can accommodate questions and inquiries about their products or services. They can easily tend to issues consumers bring up.
Thanks for this wonderful blog. Very informative.
Blogs can help your company to have a direct contact with your customers and let them have insights about your company.
I like this info. The post here has given me food for thought and to learn more. Thank you.
I agree with you. But unfortunately most company do not have a company blog. They must get people like us to create a blog for them!
Jasmine recently posted..Best Domain Name Hosting
I think this post is right on. The internet as a whole has really created the potential for great customer service especially since relationships and trust is of great importance to consumers. I have noticed that a lot more companies are starting to create blogs for this purpose, and so far it seems really effective. Our company does have blog like features on our website, but this is still in development. So far it has helped increase our diversification and connection with consumers. Mostly i think it has helped us identify the true needs of our customers so we can make sure that our services align with those needs.
Natalie recently posted..Best Ohio Car Loan Rates for a 25-000 Loan – December 6- 2010
Blog writing is a very effective way to promote your site. It’s important to consider the fact that your visitors know what all the other blogs are saying. There are even some blogs who plagiarize! It’s important that you consistently provide your visitors with engaging, exciting, and original content.