5 Ways Press Releases Can Help Grow Your Online Business
Press releases are an underutilized tool for a business on the internet. A press release is generally a written communication that announces something newsworthy about your company, product, or alerts media about a newsworthy event. With the advent of the internet, press releases can be distributed instantaneously to many different distribution services.
Doing so can help drive traffic to a website and let customers and other businesses know about something that’s going on within your company. When growing an online business, press releases can help give you a “leg up” in getting your name out to the internet masses.
Press releases can bring more traffic to your website.
Learning a little bit about keywords and search engine optimization can go a long way in bringing increased traffic to your website when your press release utilizes both. If your business targets beeswax candles for example, a press release that utilizes that word will be picked up by search engines such as Google much quicker, allowing for more people to actually read your press release about your newest beeswax candle.
Reach More Target Audiences
By submitting a press release for an online business you have the ability to reach more target audiences that include regular consumers, traditional types of media like newspapers, and online media such as social sites and online news hubs. When you create a regular advertisement, the distribution will most likely not reach twitter users. By distributing a press release, there are more opportunities to make sure it does reach that huge online readership.
Build Your Brand
Press releases help build your brand. The more newsworthy events you have – especially as you start out, the more press releases you are more than likely going to be able to distribute. Doing so gets your name out to different venues and customers and reminds them of your company multiple times.
It sure beats out a “Grand Opening” sale that happens only once with the possibility that everyone will forget about your business afterwards. A press release about your new business just starting, followed by another press release regarding your expansion, a special offer, etc., will help increase your brand identity and advertise your name multiple times.
Power of Social Media Sites
Utilizing the unique angle that a press release takes, you can harness the power of social media sites like Facebook and Twitter, just to name a few. A traditional ad or press release isn’t going to be distributed to users of Facebook and Google, whereas an online press release can even be submitted to Twitter. Social sites are very important to any business today. The potential to reach millions more people is a “no-brainer” in today’s online social media climate.
Back-Links
An online press release gives the added benefit of creating back-links to the website or webpage that you desire. The search engines tend to “like” links to pages with good content if you are announcing your new website. A link to that site will be distributed across the internet many times, often globally, and that will help to create more links to your site when distributed in this manner.
Press releases are really an “engine” for your online business, accelerating the speed at which you can attract more business in today’s internet economy.
Category: Online Business
About the Author (Author Profile)
Robert and Juliette are the brains behind Beauty Business Blueprint. They've invested years of learning the science of marketing and selling products online and they are ready to share their experience with you. All of the information that's shared has been tested and proven to work.Subscribe
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Twitter: itechcode
says:
Press releases its new word for me and sound interesting. Thanks for sharing with us.
Amit Shaw recently posted..List of CommentLuv Enabled Blogs for 2012
You’re very welcome Amit.
Twitter: webmaisterpro
says:
Press releases is one of the oldest weapons of internet marketing, quite often press releases are picked by Google news and there are many quality directories that also can bring traffic to a website.
Twitter: Jajodia_Saket
says:
I think press release is also one of the best way for online marketing. As mentioned above you get back-links which will automatically boost SEO..!!
Saket Jajodia recently posted..International Women’s Conference Ad Campaign Themed On “Women & Technology”
Twitter: sakshamtalwar
says:
I’ve experimented press releases in the past and I must say they help in getting known quickly and to some extent also increase SERPS.
Saksham Talwar recently posted..How to Change The Feedburner Email Delivery Time?
Twitter: pradoshgaonkar
says:
I think Press release if better for those who have well established brands.
Pradosh recently posted..How Turning Comments To Dofollow Can Strip Down Competition
yeah! definitely. Nowadays press release is being one of the most important part of the Seo to drive traffic to your website and its better but you have to very careful while submitting a press release to a sit and your content has to be very fresh and unique otherwise you subject will get refused.
Many press release sites have partnership with other popular sites which is the extra exposure you can get by submitting your news to main sites. Further they distribute press release over variety of communication media like RSS, email newsletter and publishing on other sites which may get you plenty of back links.
Can you recommened a good service to use for distributing press releases? I have written a few releases but they always seem to fall on deaf ears. Thanks. Henry from London.
Erelease and PRweb are the two services that we’ve used the most. They are really great and can get you a lot of links and better exposure for our brand.
Can you recommend any free tools that will help me create press releases? I can start out by drafts in word and after that I want something professional (free or not free) tool to finalize and polish my press release.
The best thing we can recommend is to find a freelance writer that has experience writing successful press releases. That’s what has worked for us over the years. It shouldn’t cost very much as well.
from my experience, press releases is lots better than article writing…it’s a killer method if you combine it with other websites and backlinking to them, you can create a whole system of your websites/articles/press realeses/backlinks…
Twitter: Luxwaterfront
says:
Fantastic article. Great information. I have been interested in using press release for quality backlinks. I use these sites right now,
http://www.prnewswire.com/
http://pr.org/
Do you have any suggestions on other sites I could use? Especially free ones.
Once again thanks for the article!