5 Types of Damages That Downtime Does To Your Blog
As a blogger you work hard and give your best to maintain, grow (by adding fresh unique content on a regular basis) and promote your blog and in return you hope to receive good traffic and good revenue. But picture this. What if the server on which your blog is currently hosted goes down for even one hour?
This is a very real possibility and if you have been blogging for quite some time now then chances are high that you might already have experienced this. And when this happens, a blogger loses many visitors who are trying to access the blog during this downtime; and to make matters even worse many of these visitors are probably first-time visitors to your blog, referred by different search engines. As the old adage goes – “first impression is the lasting impression” and who would want to remember a blog that was down during first visit?
And if your website down time is longer the loss is even higher. There are mainly 5 types of loss that a blogger has to face during a blog downtime:
- Loss of productivity: A blogger cannot publish any new fresh content during the downtime. Also, since the blog is down for all current visitors a blogger loses all the valuable reader feedbacks and inputs in terms of comments.
- Loss of visitors: As mentioned above a blog downtime results in loss of all kinds of visitors and if they are your first-time search engine referred visitors then chance is very high that they are probably not returning back to your blog in future.
- Loss of data: If the downtime is for a longer duration a blogger may lose data. And if the downtime coincides with your blog’s scheduled backup time then you could be in big trouble! Because once the downtime is over and if you are trying to restore some lost data then you will be forced to revert from an older backup file which may not have all of your recently published content, user comments and whatnot.
- Liabilities: Imagine you had a deal with a new advertiser and you were supposed to start an advertisement campaign at a particular time when your advertiser’s new product got launched. And imagine your blog went down 30 minutes right before the scheduled time of campaign launch. As an advertiser would you want to do business again with such a partner (blogger) who can’t deliver what s/he promised?
- Loss of revenue: And finally blog downtime brings heavy loss of revenue along with it. And the equation is unfortunately pretty simple here. Blog downtime = Loss of visitors = Loss of traffic = Loss of ad revenues.
Category: Blogging
About the Author (Author Profile)
TechChunks is a 27-year-old Technology Geek, Web Entrepreneur, SEO Consultant and Social Media Evangelist from Pune (India). Prior to starting this blog, TechChunks has spent many productive years as a Software Engineer, Blogger, Corporate Trainer, Frequent Conference Speaker and Workshop Leader. He has a special interest in "Problem Solving" and can be found hiking on weekends...Subscribe
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Downtime is very bad, first it affect rankings, work process, sometimes data. If there are more than few hours downtime this definitely mean that webhosting company have problem and you’d better start transferring website to another web host.
You’re absolutely right, Jamie. If downtime is a regular affair with your web host it is better start looking for a new one that can provide better service.
TechChunks recently posted..After Apple Killed It- Steve Jobs Doll Sells For 2-500 On eBay
2 and 5 are the big ones for me. As this is the way I make my living any revenue loss is bad for me. Thankfully my webhost is very good and doesn’t go down very often.
Dean Saliba recently posted..4 Ways To Thank Your Readers
I can fully understand. If the impact can be even more for probloggers who are full time bloggers and earn their bread and butter mainly via blogging.
TechChunks recently posted..Top 5 Biggest Technology Breaking News of 2010
I think Probloggers will have passed that stage.
They know their work = their money
Siva recently posted..Beware of “Create your own facebook mail” scam
Indeed! Ultimately, we are looking into revenue. Everyone’s gotta feed.
Percy recently posted..See How Easily You Can Stop Bad Dog Behaviors
Loss of visitors is the biggest problem sites face when they are down. Less visitors usually means less sales and depending on the downtime period, too much downtime can be potentially dangerous for the whole business.
Does any one know why custom domain sites in blogger are down?
Ayush Chand recently posted..How to Remove Blogger Navigation Bar
Loss of data and revenue really forces anyone to switch to newer better webhost.
Rajesh Chaukwale recently posted..How to hack Youtube- Gmail- Orkut account password using Mailinator
yes you are right but now i think people not do much blogging as before
hitham recently posted..مميزات سيارة هيونداى ماتريكس اوتوماتيك 2011
Search for hosts that lives up to their uptime guarantee. HostGator can do that. There’s just one month where they have problem on their side, and the fully refunded me for that month. On other months, more than 99.9% uptime.
Vincent Chow recently posted..How-To- Downgrade from Windows Live Messenger 2011
Need to be very careful with unreliable hosting company, I think the best is to look and read web hosting forums and get a good idea of what you need, uptime and support. If you are already on bad hosting, be sure that always keep fresh back up.
One thing you should add to your list and it’s – Loss of reputation.
Even if you’re a small blogger, building reputation about your high work ethics and etiquette is far more important.
-Divyang
Having that so called down time is really really bad! I’ve experienced it and I don’t like the result I’ve lost more than half of my visitors and it is just now I am recovering the loss. Sweat and blood before I had it back.
Ron from Flats to Rent Bournemouth recently posted..Buy or Rent Flats in Bournemouth
Very good collections listed out here, i love the 2nd and 4th actually. good job.. go ahead Retweeted
Praveen recently posted..13 Less known benefits of Guest Blogging
Thanks for the Retweet, Praveen.
TechChunks recently posted..Top 10 Quick Tips To Search Google Like An Expert
Downtime is the most awful thing that can happen not only to your blogs. It also destroys the credibility of the site as it is easy to for some to misunderstand the reasons for downtime.
Percy recently posted..Here Are Methods To Obtaining Divorce Records
I highly agree with you Percy! It destroys your credibility online and will definitely lose a lot of traffic.
Steve recently posted..Vapor King Electric Cigarette
Ah, it reminds me of those downtimes and really it affect so much things.. we’ll the best solution is go find the best one.
IT Rush recently posted..Elonex eTouch Android 21 Mobile Internet Tablet
Finding the best one is often lot difficult than it actually sounds. All web hosts out there promise 99.99% up-time and yet very few actually are able to deliver that!
TechChunks recently posted..Top 5 Best XBox 360 Games of 2010
Twitter: bligbook
says:
loss of visitors is the main disadvantage, i hate downtime….
Bligbook recently posted..6 Perfect Steps to get the thickness of SEOing your Site
I have lived the same nightmare over and over again, and some times I do not even realize the server down. The last time, the server was down for two days!!! Yes, my blog had severe consequences. The thing that hurt it more is that it lost all his rankings on Google for 4 weeks! and all because the server was down!
Danny recently posted..What is market segmentation
We are an e-commerce sites any downtime is revenue loss. Luckily for us, we have a dependable e-commerce host.
The closest we have to downtime is those times it took us to launch new products. We believe that more time before we can launch means revenue loss to our competitors.
Down Time Leads to Sales Loss. You can image how much money you would lose if your website were to be offline for two days due to hosting crash.
Percy recently posted..See How Easily You Can Stop Bad Dog Behaviors
Downtime is extremely bad. It is the last thing any website owner would least want to happen to their website! That’s why it is ultra important to get a good and reliable web hosting provider to minimize the downtime risk!
Jasmine recently posted..Best Web Hosting with Anytime Money Back Guarantee
Oh, forgot to add. Best is to get a web hosting provider with anytime money back guarantee! In the unlikely case there is unsatisfactory downtime or any other problems, you can get your money refunded, and switch to another host.
Jasmine recently posted..Best Web Hosting with Anytime Money Back Guarantee
Good suggestion, Jasmine. But sometimes the loss of revenue from an even short downtime is lot more than what you actually pay for hosting (get refunded) by the web host!
TechChunks recently posted..Top 10 Tips On How To Secure WiFi Wireless Home Networks
and also loss of inspiration
Julian recently posted..Huge List Of Sitemap
Twitter: pradctgign
says:
totally agree to you. even i have the same problem with my post previously so i shifted to hostgator now which is very best and providing 99.9% uptime till now.
Twitter: esoftload
says:
Downtime is the problem with almost every hosting service. but option is ours to choose maximum or minimum downtime service..
esoftload recently posted..Maintain Email Privacy With NOT Sharing My Info
Once or twice a month of downtime for a few hours can be acceptable. But more than that, you have to consider moving to a different hosting provider. Its also very important that a two way communication happens so that we know the cause of this downtimes so we can make proper decisions in the future.
High Speed Connectivity recently posted..HP Pavilion dv7-4285dx Reviews- Specs & Sale Price
Downtime for a long time can make a significant effect on a blog, when the site goes down that actually means no new sales will be coming in!
Excellent post! You’ve highlighted an aspect of blogging that is critical, but so often it is taken for granted. Beside the points you’ve mentioned – downtime can also negatively affect your rankings in the SERP’s which will cause an even greater loss in revenue.
Downtime issue is a serious problem for many website owners. It is very important for a site to be always up and running because visitors who encounter this hiccup will blame the site or the owner and not the host. Bloggers and website owners can’t afford to lose any visitor or a potential customer.
Anne Sales recently posted..Micfo
Nice post! I also find that downtime is an awful thing that can happen not only to a blog.
Maximilien recently posted..GTA 5 Super Mario Bros
Backup is the solution to all downtimes.
lol, no really it works for me though.
All informations on any topics are available on net, but he point is that, how much they brief them in simple and easy way to be easily understand.
Your detailed experienced post is very informatics on the issue of loss at the down time of our website and that a blogger has to face during a blog downtime.
Thanks for nice sharing…….!
Links recently posted..Re- any niche any pr 1
Less visitors usually means less sales and depending on the downtime period, too much downtime can be potentially dangerous for the whole business.
It is very important for a site to be always up and running because visitors who encounter this hiccup will blame the site or the owner and not the host.
Downtime is a killer! So many blogs have bad hosting. It gets really frustrating when I can’t read what I want because of dodge servers
Christopher Roberts recently posted..GASP! A new spam comment plugin
One of the hardest things is just getting “back in the saddle”.
When you’re away from your site for a long time, it becomes increasingly hard to get back into writing because you think “blah, what’s another day of waiting”. This logic usually ends up where you begin to let the blog die
That is why choosing a correct and reputed host is the most important thing,when you start with blogging.It will not be difficult to find one though.
Jo recently posted..Reverse Phone Lookup- What Is Exactly Reverse Phone Lookup
nice post..every minute your website experiencing downtine translate into lost money and the longer it takes to reduce that something bad happened, the higher the cost will be. In order to reduce impact of downtime website monitoring services is required.
nice post..every minute your website experiencing downtine translate into lost money and the longer it takes to reduce that something bad happened, the higher the cost will be. In order to reduce impact of downtime website monitoring services is required.
nice post..every minute your website experiencing downtine translate into lost money and the longer it takes to reduce that something bad happened, the higher the cost will be. In order to reduce impact of downtime website monitoring services is required