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5 Tips to Make Proper Use of Your Google Analytics Reports

| July 5, 2011 | 22 Comments More

Google analytics is one of the best web analytics solutions that gives rich insights into your website traffic and suggests best ways for improving your marketing strategies, which is equivalent to what the enterprise-class web analytics can deliver to you. These reports are powerful, versatile and easy to use and understand, letting you know how to analyze your traffic data in an entirely different perspective. If you use Google analytics properly by following the 5 simple tips discussed here, then you will be able to make better targeted websites and take challenging marketing initiatives, which will give you successful end results.

Google Analytics

1. Automatic alerts in analytic intelligence section:

This is an automatic and a handy tool announcing and alerting you about the bounce rate from a certain country or region. You are permitted to set alert condition to monitor any significant deviation and this automatic alerts you of setting up and monitoring spikes or drops. “Traffic sources” is one of the graph buttons that displays the traffic from the site that you would like to monitor, and “create segment” is an option for comparing unique page views, bounce rate and other properties of the chosen site against the properties of the site. The alerts can be set to notify once a week, day or month.

2. Set up custom alerts for decreased revenue:

You have the option of setting up customized alerts, for example, for checking when your revenue starts to go down, then you can set up an alert to monitor, when, how and why the alert revenue has gone down, by monitoring the time span during which the revenue has decreased. All you need to do is to set up an alert, which is “alert me when” and then describe the function as “revenue drop by 10%”, followed by setting the alert by pressing the apply button

3. Customized explorer and flat table reports:

Since 2008, analytics has featured customized reports and many other reports along with it as well. There are two main report generating tabs like explorer and flat table tabs, the former houses metric groups like Page views and unique visitors, while the latter shows flat table measurements, which display results side by side without the need to toggle between pages for analyzing data.

4. Content by title:

While checking the traffic to your website, you can analyze and find out which kinds of titles or posts easily attract the targeted audience. In other words, this “content by title” feature present under the tab option of content, tells you who your target audience are. This is one best option I always make use for all my blogs and especially for my weight watchers discount and ediets coupons blog as it needs more detail to optimize. The other important thing that you need to note down is that what kinds of titles that you are being penalized and what are the titles that have higher bounce rates. From this kind of analytical report, you will be able to find out where and what you need to report.

5. Content drilldown, top landing and exit pages:

Content drill down gives you a report of the stats of all pages of your website. Similarly, top landing pages and top exit pages tells you which of these pages where most of the time user lands, and will help you to write articles similar to those landing pages. This also tells about most of the pages from which your reader exits your website, and the best thing at this instance is to back link these pages with your landing pages, and still keep the reader with your website.

Comments are appreciated!!

About the Author:

Praveen often writes about discount deals at coupon blogs that share weight watchers discount and ediets coupons. He is currently contributing to a coupon site that offers weight watchers discount and ediets coupons.

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Category: SEO

About the Author (Author Profile)

Shiva Chettri is the editor and owner of Netchunks, a premier blog about Webmaster and Blogging Tips. He intends to make the web a friendlier place by sharing stuffs and articles which will help other webmasters and bloggers to becomes successful. His other interests includes Web Designing, Wordpress and Music of almost every genre. Send +Shiva an email at admin@netchunks.com

Comments (22)

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  1. 5 Tips to make good use of your Google Analytics reports | September 2, 2011
  1. Salman
    Twitter:
    says:

    Thanks for the share … Gonna play with automatic and custom alerts today !! :-)
    Salman recently posted..HTC EVO 3D: First 3D SmartphoneMy Profile

  2. Andy says:

    This are good ideas, related to custom reporting. GA is trivial and easy to use, especially new interface make the work and understanding easier.

  3. I have been searching such resources,i am really impressed by this idea…
    I like your above mentioned this point customized explorer and flat table reports…worth appreciated..

  4. TsarShu says:

    These are the tips that I really need as I work with Google Analytics a little and I need some support and guidance in fact. Cool and thanks.

  5. sureshpeters
    Twitter:
    says:

    Many more features with latest google analytics like you can check the site speed of your website, you can integrate with the facebook fan page, browser based results, mobile based results and its really awesome
    sureshpeters recently posted..How To Get GooglePlus UsernameMy Profile

  6. Rohit Batra
    Twitter:
    says:

    Thanks Praveen for these tips.. will try out those Alerts feature i never used that..
    Rohit Batra recently posted..Death Rally Game for iPod Touch 4GMy Profile

  7. Yeah thanks man. I will check this out:D
    digital world recently posted..iPhone 5!!!!!!My Profile

  8. Larissa says:

    Since I’ve started using google analytics, I actually managed to sell a few products…now, I’ll try some of your tips..thanks!
    Larissa recently posted..Hair removal methodsMy Profile

  9. You missed that you should sync your adsense and analytics account together. It really helps to show you which pages make you the most money and which ones you should change. MUST HAVE if you have an adsense account.
    Cheap whiteboards recently posted..Glass Whiteboard Markers: From Fine Manufacturing to Your Office PresentationMy Profile

  10. Templates says:

    Google Analytic is a basic tool for a blogger which continuous and daily update their blogs. All five useful and effective tips have a great value to upgrade our blog in a correct path. Thanks Shiva for so nice informative and effective post.

  11. Asad says:

    I’ve used last 2 tips before but first 3 are new to me.
    Asad recently posted..20 Google+ Tips to Help You Get the Most Out of Google PlusMy Profile

  12. Albert says:

    It is very easy to handle with analytics, even easier if apply plugin or using 3rd party software to make report easier to understand and more compact.

  13. techGALAXY says:

    really nice piece of information :) thnx man!

  14. techGALAXY says:

    really nice piece of information thnx man!
    techGALAXY recently posted..NOKIA 700 (ZETA) !!!My Profile

  15. Jasmine says:

    Great tips. I have not used Google Analytics much, but after reading your article I have gained a lot of knowledge about GA. Looks like GA is really useful in building a better blog or website!

    Thanks Shiva for such an informative post!
    Jasmine recently posted..GreenGeeks Coupon CodeMy Profile

  16. These are really great tips most people fail to set up alerts but it keeps you form having to keep an eye on it as much.

  17. rajinder says:

    well thanks for discussing such nice tips with us but when visitors are high then it look like messed up….so many things how to handle that?
    rajinder recently posted..NSIT Second round cutoff | NSIT Counselling 2011My Profile

  18. Thanks for sharing thesetips!

    I´m using the landing keyword section to discover other related keywords to target on my side. Thanks for sharing the other ways to utilize google analytics!
    Benjamin Hübner recently posted..Google+ Plus Features and First ImpressionMy Profile

  19. VPS says:

    Hello there, simply changed into aware of your blog through Google, and found that it’s truly informative. I am gonna be careful for brussels. I will be grateful in the event you proceed this in future. Many other folks might be benefited out of your writing. Cheers!
    VPS recently posted..1My Profile

  20. Hey! thank for the these tips man.. Its really helpful..!! :)
    Saket Jajodia recently posted..How To Control YouTube Player Playback (Timeline) SpeedMy Profile

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