Blogs are still an evolving medium, and all writers will come to blogging with past experiences in writing, some of which will work in the blogosphere, and some of which will not. Every effort on your blog impacts your readers, from your content to your personal writing style, and everything in between.
The most important part of any blog is what you have to say and how you say it. People will return to your blog for those two fundamental reasons.
Write in a tone appropriate to your specific blog topic and keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like your content.
Below are 5 tips for awesome blog writing.
1. Write about what matters
First and foremost, write about what matters to you. Simply put, people who are passionate about their subject matter tend to write the most successful blogs.
When you write about topics that are of interest to you, your writing will communicate a sense of excitement that will attract a like-minded audience. You’ll also be more likely to continue blogging and won’t abandon your blog if you feel there is an avid audience to which you provide content for.
2. Take a casual tone
Blogging is a more informal medium than print, and your writing style should reflect that by taking on a more casual tone than how you would normally address your clients. Blogging allows for your writing to be in a relaxed, friendly voice, as if you were sitting down and speaking to your audience face-to-face.
The best way to develop the tone of your blog is to read other blogs that resonate with you and to study the methods with which they choose words. Try to maintain a professional tone while still being accessible and inviting.
You can write as much as you want about whatever you want and wax eloquent about everything that is wrong about the world but that doesn’t necessarily mean that anyone will care. Just take the high road and censor personal problems out of your professional blog.
Once you have the first draft of your post, read through it for redundancies, irrelevant information or anything that isn’t totally vital. Your blog isn’t supposed to be a book; keep it lean.
4. Avoid clichés
A cliché is a phrase that has been coined for so long and so frequently that it has lost its effect or has become boring. The fastest way to turn off readers and make them move on to another blog is to saturate your posts with clichés like “easy as pie” or anything else that makes you sound like a grandma.
Take a minute to edit those phrases out and try replacing them with something original and true to your own unique voice.
5. Create descriptive headlines
One of the best things about blogs is that they allow for contextual flexibility and creative liberties. The problem lies within how your words are perceived. What is clever to you can sometimes be confusing to others who don’t know where you’re coming from.
The best way to encourage more people to read your post is to write compelling titles and use subheads throughout your post to further breakdown your content for easier consumption.
Lastly, don’t let these guidelines keep your personality from shining through in your writing. The most important thing is to simply keep writing. Write passionately and make a connection with your audience and your writing will continue to improve with every post.